Vital Branding Tips | How To Build A Successful Small Business Brand In 6 Easy Steps
Vital Branding Tips | What steps are you taking to brand your personal name or business name in a memorable way? Get smart about branding and you’ll quickly be on track to make your brand a household name! Branding is one of the most important elements of any business, big or small, retail or business-to-business. An effective brand strategy will give you and your business a major edge in increasingly saturated markets.
Branding includes everything from your website and your logo to the blurbs you publish on social networking websites. You want your business brand to be consistent, appealing and unique. However, building your brand the right way requires more planning, organization, and deliberate actions than you think in order to establish the style, feel, message and values of your business. Use these simple tips to get your branding strategy on track.
Clearly Define Your Brand Promise | Vital Branding Tips
Your brand promise can be incredibly powerful. It’s the statement you make to your potential clients and target audience that lets them know what to expect every time they do business with you or interact with your employees both online and off. What makes you different and original? What about your business makes it the one that a potential client should choose? These are the questions that your brand message should answer easily and concisely. Find a simple, smooth and uncluttered way to communicate these answers through your branding message.
Create A Voice To Accompany Your Message | Vital Branding Tips
It’s not just what you say, but how you say it. Your brand’s voice is the language, tone and rhythm that you use whenever you interact with your target audience. In terms of messaging, reuse key phrases that effectively communicate your unique selling points, whether they’re used in your brochure, on your website or in ads. Put your slogan or tagline on everything — it’s your brand promise boiled down to a catchy, memorable phrase.
Be True To Your Brand | Vital Branding Tips
Letting your clients down by failing to live up to your own promises and brand standards can be especially harmful for small businesses that rely heavily on referrals. The foundation of brand loyalty lies in outstanding service – a happy client is a loyal client, after all. Your clients will never return to you, let alone refer you to their friends and followers on social media unless you deliver on your brand promise. Don’t dress up your offer and raise expectations that only lead to broken promises; instead, build trust with honest branding — be clear what your business is all about and be true to the values that drive it every day.
Keep It Consistent | Vital Branding Tips
If you have a whimsical website, your logo and business cards also need to be whimsical. Tie in elements from your website or logo on your social media profiles. Remember, the more consistent all of your branding is, the more your clients will begin to remember your brand. From business cards and logo to email newsletters and brick-and-mortar signage, all of your printed communications and sales materials should look, feel and sound like they come from the same source, so create templates and define brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout.
Stick With Your Branding… But Don’t Be Afraid To Update It | Vital Branding Tips
As you move forward, make sure you measure the reactions of your potential clients to your brand. Keep an eye on their discussions on social networks and blogs and pay attention to sales figure movements. While it’s important not to change your website design or logo every few months if you’re trying to create a lasting impression with customers, after a few years, consider updating your logo to ride with the times. When you notice particular elements of your branding not delivering, tweak them just to keep the forward moving momentum going!
It’s Easier Than You Think | Vital Branding Tips
These tips may seem to take a lot of effort. At the outset of establishing and building your brand, you might have to do a little homework. Once you get going, though, it gets easier, more routine and more instinctive — as long as you know your market, trust your intuition, maintain consistency and be yourself. Tend to your brand, and continue to develop it as you would any other aspect of a thriving business.