Vital Business Card Design Tips | How To Get Clients To Beg For Your Business Card: 5 Tips For A Great Design
Vital Business Card Design Tips | Almost every business owner has a business card these days, but not everyone has a great business card that actually does its job. We live in a world where the typical small business owner can design their own card and order it from online printers for under $20. However, these cards tend to be of an inferior weight, and usually use clipart to represent the business. When you decide to go cheap with your business cards, what what does that say about your business to your potential clients?
Just like the clothes you wear, your business card tells the potential client if you’re professional, artistic, edgy, or more traditional. Aside from the aesthetic message, you’ve also got to pack lots of information into this limited space and keep it readable. Your business card will never be the marketing workhorse it should be unless it looks professional, is easy to read, and helps potential clients remember what you have to offer and why they should get it from you. Making all this happen on a piece of paper that is only 3.5 inches wide and 2 inches deep can be a difficult task. But it can be done.
Stick To The Standard Size | Vital Business Card Design Tips
The average business card is 3.5” x 2” — which is to say that wallets and business card holders are created to accommodate this size. A flower shaped card, for example, is quite memorable, but it will never fit a standard business card holder. When handing out business cards, you want to make sure that the person you give it to will keep it. While it is important to make your card stand out, you do want to be sure the card fits a standard business card holder. If you business card won’t fit into these items, it may get tossed in the trash, and make you lose out on potential business as a result.
Include Important Information | Vital Business Card Design Tips
One of the biggest mistakes people usually make when creating their business cards is the tendency to leave off crucial information. Working within this tiny piece of paper, you can still get creative with the space: start by considering the most vital information you want to include, which will usually be your and your company’s name, phone number and email address, then work your design around communicating this information in a creative way. From our experience, your website, email address and phone number are also vital.
Paper Quality Matters | Vital Business Card Design Tips
Your business card may sometimes be the first impression potential clients have of your business, so you don’t want to have cards that look anything less than professional. Thicker cards tend to feel more expensive – making your business come off more professional. A business cards printed on thin paper look and feel rather tacky and cheap. If the card feels flimsy or looks like you printed it yourself on your home printer, it will leave people with impression that they are dealing with a business that will disappear as soon as the owner finds a real job. Have your business card professionally designed and printed on good heavyweight business card stock.
Find The Right Font | Vital Business Card Design Tips
If you’ve got a lot of information to include, you may be tempted to shrink the size of your text. Keep in mind, though, that small text can often look readable on your computer screen, but turn into an illegible smudge when printed. Make sure the font color stands out as well. Light gray font on a white card makes it hard to read letters and numbers. If you’re placing light-colored text on a dark background, it’s vitally important to use a sans-serif font, else the dark ink spreads into the letter-forms and renders them unreadable.
Be Careful With Special Finishes | Vital Business Card Design Tips
An instant way to add impact to your business card and make it stand out from a pile of cards is to use a special finish. Special finishes include the likes of foil blocking, spot-UV and metallic inks, and can add significant cost to your print. However, keep in mind that people write on business cards all the time. For example, you might jot down a price quote, where you met the person, the offer you’re supposed to email them, and so on, so make sure you’re aware that certain types of finishes or coats won’t allow this, limiting the functionality of your card.