Vital Business Logo Tips | Six Commandments Of Designing The Perfect Logo For Your Small Business

Vital Business Logo Tips | Six Commandments Of Designing The Perfect

Vital Business Logo Tips | In the midst of writing business and marketing plans, finding offices and hiring staff comes one of the most important moments in the life your business; creating your business logo. Think about it: we live in a world painted with brand logos. Even kids who can’t yet tie their own shoelaces recognize many logos or are able to figure out what a business provides just by looking at its logo. So then why is it so often considered an afterthought?

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A well-designed logo can build loyalty between your business and your clients, reinforce a brand identity, and provide the professional look of an established enterprise. Assuming your own product or service is great, your success comes down to your business image, and logo design can play a huge part in that image. But what are some key things to consider?

Keep It Easy And Flexible | Vital Business Logo Tips

It’s important to have a balanced combination of simple and quirky — you want your logo to stand out, but you don’t want your potential clients to have to sit and stare, analyzing the logo. If you’re trying to grab the attention of potential clients or remind existing ones of your reach, a busy or cluttered logo isn’t going to do you or your business any favors. Remember, the chances of you having a bad logo increase every time you try to add some requirement to what you want it to achieve. Simple is better. Simple but powerful logos are all over the business world and always prove to be the best icons for standing the test of time.

Vital Business Logo Tips | Six Commandments Of Designing The Perfect

RELATED: Top Business Logo Design Tips | The Ultimate Small Business Owner’s Guide To Creating A Powerful Logo

Use Vectors | Vital Business Logo Tips

In the digital age, where logos will appear on various devices and across different materials, you must come up with something that goes beyond paper. It must look great on different backgrounds, work for apps, icons, avatars and print, and it must be flexible in size. The trick to have a logo that works just as well on a t-shirt as it does on a billboard is to use vector graphics. Using geometric primitives such as lines, points, curves and shapes preserves an images’ integrity and resolution when enlarged or shrunk.

Choose The Right Font | Vital Business Logo Tips

The point of having a logo is to make your business or product name stick in the client’s mind. That can only happen if they can actually read it, easily, without squinting. So, when looking for fonts for your logo, make sure to avoid gimmicky fonts, utilize negative space and maybe even tweak an existing font. Some logos have become recognizable because of their custom fonts. At the end of the day, how you “position” the logo should be appropriate for your target audience. For example, a child-like font and color scheme would be appropriate for a logo for a children’s toy store, not so much for a law firm.

Design In Black And White | Vital Business Logo Tips

Your logo can appear on a variety of media: signage, delivery vehicles and packaging, stationery, advertising, to name just a few. Remember that some of those applications have production limitations, and keep in mind that you will need your logo to work in gray-scale as well for those times you’ll print something in black and white. One way to come up with a versatile logo is to begin designing in black and white. This enables you to focus on the concept and shape, rather than color, which is subjective in nature.

RELATED: Photography Logo Design Checklist | The Complete Guide To Designing A Picture-Perfect Photography Logo

Vital Business Logo Tips | Six Commandments Of Designing The Perfect

Don’t Change It | Vital Business Logo Tips

Dramatic departures from your small business logo design can damage your efforts to establish brand awareness. When it comes to small business logo design, finding a unique design you can live with is vitally important. An effective logo should be timeless. Will yours stand the test of time? Will it still be effective in 10, 20 or 50 years?

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Be Unique And Clever | Vital Business Logo Tips

A logo is what helps distinguish a brand from its competitors, so it’s crucial that the image stands out from the rest — something many business owners struggle with. In many cases, imitation is the best form of flattery — however, when it comes to logo design, this is never the case. Not only will original art make a more impressive statement about your company, but it’ll set your business apart from others.

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