Vital Business Website Tips | Six Must-Haves When Building A Small Business Website
Vital Business Website Tips | Of all of the tools in the small business owner’s marketing arsenal, your website is one of the most effective. A well-designed website can be the critical difference that makes a potential client choose to stick around, browse and make a purchase, instead of moving on to a competitor’s page. Even brick-and-mortar stores can use a website that promotes their inventories and helps clients find their locations.
Research shows that the first place the vast majority of consumers turn to for information is the Internet. That means your potential clients are searching for you online, from their laptops as well as tablets and mobile devices. Oftentimes, your website will the very first contact that clients have with your business, and if it doesn’t hook them in quickly, you can miss out on hundreds of potential clients. Want to ensure that visitors will exit your website almost the moment they get there? Be sure to make it hard for them to find what it is they are looking for. Want to get people to stick around on your website longer? Follow these six web design tips.
Brand It | Vital Business Website Tips
The most effective marketing efforts reflect brand identity. Select a design, fonts, color scheme, and even content very carefully. You not only want these elements to represent your product or service, you also need them to keep it consistent across all platforms. Your logo is a public face of your business and the backbone of your brand, so make sure it’s featured prominently on your website. Also, it’s a good idea to link your logo back to your homepage so that visitors can easily navigate back to it.
Make It Easy To Read | Vital Business Website Tips
It has been proven time and time again – web users don’t like websites that have too much clutter or require excessive clicking to find information. Much like a well-organized shop, a clean and clear website helps customers to relax and enables them to find what they are searching for. Most people just scan the content of a web page rather than read it top to bottom, start to finish, so you’ll want to make pages simple to scan by remembering an “F” pattern — place the most important content across the top of the pages and down the left side. Also, use bold headlines and subheads to make information easy to scan.
Simplify Navigation | Vital Business Website Tips
Case study after case study has shown that making a website easier to navigate boosts its effectiveness. If clients can’t find your products, how are they supposed to make a purchase? Primary navigation options are usually featured in a horizontal menu bar along the top of each page. It’s how visitors find things on your website, so make sure to make things as accessible as possible. Consider including a secondary navigation option bellow the primary navigation bar, or in the left-hand margin of the website, known as the sidebar.
Make It Load Quickly | Vital Business Website Tips
Many tests have shown websites which load slowly really turn visitors off. Too slow and visitors just leave. Google doesn’t like it either, which will affect your rankings. In other words, if your website takes more than a few seconds to load, visitors may abandon it altogether and go to a competitor’s site instead. You can help make sure the website loads quickly by keeping image sizes low (but still of good quality) and limiting the number of videos, widgets, photos and social media sharing buttons embedded in the website.
Include Contact Information | Vital Business Website Tips
Certain pages like an about page and contact page are more or less mandatory. It’s vitally important that your visitors can find what they expect to find; quickly and easily. Make sure you provide relevant contact information – including phone number, email and physical address – on your home page, or in the header of every page. The idea is to make it as easy as possible for potential clients to get in touch if they have a question, encounter a problem or would like more information about the products or services you’re providing.
Keep Your Website Current And Relevant | Vital Business Website Tips
A stale and out of date website won’t do you or your business any favors. Ensure you website uses a modern design and is regularly updated with useful and current information. You should at least check your website from time to time to make sure all information is still current. Regularly updating content will ensure your service offerings and news are current and Google will rank your website higher. If time is an issue, get someone to help you with additional content or editorial support. It’s more affordable than you think.