Vital Logo Tips | Bad Design Shouts At You, Good Design Is The Silent Seller: Vital Tips For Effective Logo Design

Vital Logo Tips | Bad Design Shouts At You, Good Design Is...

Vital Logo Tips | A logo serves as a visual symbol of your small business. Business owners use them on stationery items, marketing materials and business cards as a simple graphic that enables easy recognition of the company. Sure, art, and design for that matter, are subjective, and perhaps what you think is good is not what someone else thinks can pass muster. But in design, there are a few signs when something was developed with care and passion, and when something was not.

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The first step in creating a logo is not design; the first step is thinking about what you want to convey with your logo. Logo design process has to begin with a great idea or concept, backed up with some expert vector skills to bring it to life. You want to design a logo that conveys a brand image that matches the brand you’re trying to build. There are many options to consider: colors, font selection, images, size, shape, and the list goes on and on. In this post, we explain the five most important principles to make your business logo design successful.

Keep It Simple | Vital Logo Tips

A powerful logo sparks trust and loyalty. It does not have to portray the nature of your business. In fact, the simpler your logo design, the better. Remember the goal of a logo. Its job is to easily identify something. So it should be clean, simple and direct. A logo is your company’s public face, so it must be easily transferable to any medium that bears your brand, whether it’s a fleet of trucks, packaging, web ads, or social media, or all of these. A simple logo design enables easy recognition, and allows the logo to be versatile and memorable.

Vital Logo Tips | Bad Design Shouts At You, Good Design Is...

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Design It With Vectors | Vital Logo Tips

Whether you design your own logo or hire a professional designer to do it for you, make sure the design software uses vectors. Graphics designed using vectors export seamlessly to a variety of sizes and formats, and won’t slow down page loads or emails. It’s easy to forget that a logo used small on business cards and in low resolution version on websites, may have to be enlarged for a bigger marketing mediums down the road (billboards, for example). Vector enables you to resize the logo, and keep it clean.

Check The Negative Space | Vital Logo Tips

The negative space around and inside of your logo is just as crucial as the shape itself. Analyze the negative space in your logo making sure that nothing unwanted appears there. Whatever appears in the negative space of your creation, should match your brand promise. A classic example is the FedEx logo, which uses the combination of the letters E and x to form an arrow in the negative space, which implies speed, precision and direction.

Make It Appropriate | Vital Logo Tips

If your business offers professional services, such as legal advice or medical treatment, design a logo that effectively communicates the level of professionalism expected by your potential clients. Forget about humor, or the cute factor for these types of business. Keep your target audience in mind while creating your logo. You may be the most conservative person on the planet, but if you’re trying to market to the hip-hop crowd, your preferences are probably different than theirs. A logo that you like probably won’t appeal to them.

RELATED: Unique Logo Design Tips | One Logo To Rule Them All: How To Design A Logo Your Customers Will Love

Vital Logo Tips | Bad Design Shouts At You, Good Design Is...

Choose Fonts And Colors Carefully | Vital Logo Tips

With the array of fonts and colors to choose from, you may feel tempted to design a complex logo, utilizing several colors and fonts that differ wildly from one another. Too many fonts will cause the concept of the logo to lose cohesion, and every color has a different implication which can bring nuance to your message — don’t fall into the trap of conveying the wrong message because of a rash decision. If you decide to use two fonts for contrast, choose two from the same theme, and if you’re using more than one color, make sure the final product doesn’t look busy and confusing.

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Repeat It. Everywhere! | Vital Logo Tips

Display your logo everywhere. Every piece of paper that leaves your office — from invoices to letters and cocktail napkins — should feature your logo. Use your new logo until you’re sick of it. And then use it some some more. In fact, that’s a pretty good rule of thumb – at the point you’re getting sick of your logo, it’s just starting to get some traction.

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