Vital Photography Marketing Guide | Marketing Hacks Every Photographer Needs To Know About!
Vital Photography Marketing Guide | There’s a huge difference between starting a photography business and running a successful photography business. Pretty much everyone can start a business. The equipment has never been more affordable. Not only that, but it has never been as user-friendly, so anyone with some extra cash on their hands can get at least the basic equipment, watch a few tutorials, and start shooting. Turning a new photography business into a success story, on the other hand, is a completely different story.
We’ve all seen many talented photographers start a business, struggle to make ends meet for a few months, and close it down. Then, there are less talented photographers out there that sail right by and turn their passion for photography into a great source of income. Their secret? Great marketing strategy! The truth of the matter is that your ability to take stunning photos will get you only so far. Unless people actually hear about you and the services you’re providing, your talent alone won’t do you any good. To help you kick off 2017 the right way, we put together a list of some of the most effective marketing hacks every photographer needs to know about!
Know Your Audience | Vital Photography Marketing Guide
Getting to know your ideal client is the first thing you’ll want to do if you’re serious about your venture. Keep in mind that this will affect all of your actions and decisions, especially when it comes to marketing. Think about it: How are you supposed to come up with a marketing strategy that grabs the attention of your potential clients if you have no idea who they are? Before doing anything, take some time to define your ideal client in terms of age, gender, location, and even financial and marital status.
Revisit Your Website | Vital Photography Marketing Guide
If you’ve been in the industry for some time now, you probably have a website up and running. However, if your website is older than a year or two, you’ll definitely want to revisit it. A neglected website can do more damage than having no website at all, as it might leave your potential clients thinking you’re out of business. And we don’t mean just the content, mind you. The technology has come a long way in the last few years, and you need to ensure you’re using the latest and the greatest technology for your website.
For example, if your website was built using Flash, it’s costing you more business than you think. Not only do Flash websites feel dated, cheesy, and cheap, but they take forever to load, and often overshadow the photos they’re supposed to be showcasing. As a result, you might end up overwhelming your visitors, making them abandon your website and look for another photographer. Flash websites are also impossible to index, so they receive impossibly low search engine rankings. This means Flash websites never receive the web traffic they would if they were based on HTML5 and CSS3.
Create Great Content | Vital Photography Marketing Guide
Having a website up and running is only the first step. You’ll also need to update it on a regular basis. This will help you boost your search engine rankings, as search engines prefer regularly updated websites. When done right, it will also keep your visitors coming back for more. That’s why we advise all of our clients to include a blog whenever we design a website for them. Photographers are notorious for updating their portfolio only once or twice a year. Think about it – if you update your website once a year, why would a visitor come back to your website after they’re done viewing your portfolio?
Set up a blogging schedule and stick with it. By blogging on a regular basis, your visitors will know when to come back for new content, and if you have a schedule, you’ll be far less likely to fall off the wagon. Come up with 5 photography-related topics and write about them. This will keep your content full of keywords, which will boost your search ranking. You can use your blog to even grow your social media presence, which leads us to our next point.
It’s Called Social Media For A Reason | Vital Photography Marketing Guide
It’s pretty obvious that social media is no longer a thing that appealed only to high-school students. Even the world’s largest brands are aware of the benefits of a solid social media strategy, and your business should not be an exception. However, don’t just set up accounts on random social networks and forget about them. Try and figure out which networks are most popular among your target audience and find a way to get on their radar. However, don’t just bombard your followers with generic sales messages.
Your goal should be to engage your friends, fans, and followers in a meaningful conversation. Remember, they’re not on social media to read your generic sales message – they want to connect with like-minded people and discover new content. Make sure majority of your posts are non-salesy posts. If you’re not sure how often to use the hard-sell tactics, stick with the good ol’ 80-20 rule. 80% of your content should be informative, interesting content, and only 20% can be sales messages. By sharing great content, you’ll stand out as a reliable source of knowledge and an industry leader, which will make your potential clients come to you without any sales messages.