Vital Website Design Tips | Is Your Website Doing Its Job? Improve Your Website And Boost Your Business TODAY!
Vital Website Design Tips | If you don’t have a website for your small business, you are not alone. But you’re in serious danger to fall further behind your competition. Today, customers turn to the Internet to buy just about anything. Some even do their research online about a particular service or product before even considering buying it offline through the traditional brick-and-mortar stores. Your website is usually the first interaction potential clients have with you and your business. So how do you make sure it’s built to achieve its main goal: converting traffic into sales?
Of all of the weapons in the small business owner’s marketing arsenal, your website is one of the most effective. A well-designed website can be the difference that makes a potential client choose to stick around, browse and buy instead of moving on to a competitor’s website. By following simple website design guidelines and best practices you will boost the amount of traffic your website gets and the number of visitors who become paying clients. Want to get people to stay on your website longer and click on or buy stuff? Follow these vital website design tips.
Keep It Clean And Easy To Navigate | Vital Website Design Tips
The world around us has become overwhelmingly cluttered and the Internet is no exception. Ads, banners, images, icons, badges, buttons, pop-ups, and so on – sometimes it can all get a bit too heavy. Remember that you have just a few seconds to communicate your unique selling point to the visitors when they land on your homepage. If you don’t answer a potential client’s questions right away, he or she will click “back” and leave your website. If potential clients can’t find your products, how are they supposed to make a purchase? Building a well-structured and simple website that is easy to navigate will encourage visitors to stay on your website longer.
Don’t Use Flash | Vital Website Design Tips
It’s 2015, people, and the whole “Flash Intro Thing” has come and gone. Thanks to the ongoing dispute between Adobe and Apple, the days of Flash as a website standard are slowly coming to an end, so why stay on the bandwagon when there are other options that are much more device and user friendly? Think about it, no one with a device running iOS will be able to see your website, which is killing your mobile reach. There are definitely places to use Flash, but play it smart and consider your target audience.
Proper Messaging Is Crucial | Vital Website Design Tips
The most critical element of any website is its messaging. The most effective websites have clear, concise, well-organized text messaging in no more than a few words. Do not include long paragraphs on your homepage. Your job is to make sure that whatever copy you’re putting up on your website is simple, readable, and actually belongs there. Not taking care of things like the copy of your website is a serious signal to your potential clients that you probably don’t care about other parts of your business either.
It’s No Longer Just About the Desktop | Vital Website Design Tips
When the internet was in its infancy, desktop computers were the only choice for users who were trying to go online. That’s no longer the case, with users accessing the Internet on desktops, tablets and mobile devices and 17.4% of global website traffic coming from mobile devices as of the end of last year. What’s the point of a great website if it doesn’t look just as great on mobile devices? If your website doesn’t adapt to a smaller screen well, you’re forcing your visitors pinch and pull to enlarge text and imagery, and this is a bad first impression.
Focus On Value | Vital Website Design Tips
The main goal of your website is to communicate your value proposition to your visitors . Your goal should be to make it a “no brainer” for your client to make the purchase, or at the very least, get them to subscribe to your newsletter. No matter what goods or services you provide, a website that clearly communicates its selling points on the homepage will be more effective than those that do not. Once you are offering something unique to a well-defined target audience, you will naturally get more attention, and ideal clients will be easier and cheaper to find.
Call to Action | Vital Website Design Tips
The most common calls to action are “Get A Quote,” “Buy Now,” and “Work With Us,” and the best ones clearly communicate what you want your visitors to do next as opposed to forcing them to figure it out on their own. You never want to be vague in your call-to-action. Give your visitor explicit instructions on what exactly you want them to do. Put your call to action in the upper portion of your website for maximum exposure, including your phone number and email address if you want customers to call or email you.