Web Design 2014 | Create an Effective Online Portfolio and Get the Recognition Your Business Deserves
Web Design 2014 | Sometimes you need to do more than rub two tweets together to generate a little buzz. It doesn’t matter how wonderful your service or product is, you won’t make any money if people don’t know about it. If you’ve exhausted your personal social networks, the next step is to reach out to the online media world and get some exposure.
Nowadays, everyone is getting rid of the paper trail. Everything is done digitally: commerce, advertising, accounting, shopping, marketing and even design. Your portfolio is the showcase of your work and your skills for your potential clients. To enable you to stand out in a tough market, it’s vital to make your portfolio website as impressive as you can.
Sometimes, however, it’s not just the examples of work that need to blow away your potential clients (although they do help), it’s the way that they’re presented too. The more time and effort you spend on a usable and nice-looking design, the higher are your chances for turning visitors into clients. Whether physical or online, your portfolio is your career calling card. Here’s how to get it right and win that dream job.
Narrow your scope | Web Design 2014
A common mistake most people make is to try to impress clients by showing off as much work as they can. This can lead to a cluttered and disorganized portfolio website. There is a balance that needs to be achieved with how many pages deep you have users clicking for more information and how much information you try to fit on a page. Clients prize quality over quantity. It’s easy to upload 100 images, but that doesn’t mean it’s a good idea. Some people, particularly those just starting out their careers, have a tendency to go overboard.
Take the time to look at all of your work and carefully choose the right pieces for your portfolio. Display only the projects that you are really proud of, and that look the best. Remember, it’s always better to have a portfolio of a few projects that are stellar, than dozens of projects where some of them are just OK. The quality of your portfolio is only as good as your weakest project.
Use the ‘About Me’ page to your advantage | Web Design 2014
The ‘About Me’ page is where you promote yourself. Think about what other creative talents you might have as well. For instance, if you’re a handy photographer or accomplished with coding, why not include examples of your shots or web designs? Round your story out with some personal trivia. Have any hobbies or interests you obsess about? Revealing some guilty pleasures keeps your bio approachable and relatable. Contact information should be easy to find and in the case of contact forms they should be easy to use. Prominently place this kind of information.
Keep the navigation simple | Web Design 2014
Designers have an urge to stand out as unique. The last place to follow this urge is in your portfolio’s navigation. Navigation is a top consideration, because a user being able to view your portfolio is of key importance. When designing a portfolio, you want a website that is straightforward. You want your content to be the focal point, rather than a distracting design. This means simple navigation and the fewest amount of website sections necessary. All the main tabs and important information must be found on the home page. Simplicity in the interface and visual design of your portfolio will push your work to the surface, where it should be.
Keep it fresh | Web Design 2014
Your portfolio should be an evolving marketing tool. It needs to showcase the full range of your skills and most impressive achievements. View your online portfolio as a dynamic work in progress and get into the habit of updating it on a regular basis. Digital portfolios maintained over time can also be a great way to observe your own personal growth. It is key to never stop reviewing your own work and discovering the areas for improvement and growth.
Promote and leverage your work | Web Design 2014
You don’t stop after creating a portfolio website. You have to promote it. There are many techniques for promoting your portfolio. Consider joining professional online communities and networking with other community members. Add a blog to your website. The more traffic you can pull to your website, the more exposure your portfolio will get. Include a link to your portfolio website in your Facebook profile, or any other community you belong to, and link to it when you send emails.