Web Design Advice | How To Make Your Website A Party People Want To Attend
Web Design Advice | In today’s time-crunched world, most people literally don’t have a minute to spare. This fast pace extends to the realm of website design too. Choosing a design is one of the most exciting and challenging parts of a website development project. The design has to bring functionality to life, and at the same time showcase your content, all while supporting your marketing and communications goals.
Your website is often the first interaction people have with you and your business. That means it’s a make-or-break opportunity to turn a new visitor into a potential customer down the road. Here are some tips that you can use when designing your website to maximize the impact it has on new visitors.
Build Pages That Load Quickly | Web Design Advice
Your pages need to load fast! How fast? Really, really fast. At the end of the day if your website isn’t usable visitors will be off – as quick as a mouse. So, when working on the web design, consider the end user’s experience of the website. The thing about speed is that people only notice it only when it’s gone. According to a recent study, the average online shopper expects a webpage to load in two seconds or less, and after three seconds, up to 40% will leave your website.
Keep It Simple | Web Design Advice
This is the number one rule of any design, whether you work in digital or print media. There’s no need for extra bells and whistles on your website. They don’t get you more traffic and they don’t help your bottom line. Your website visitors are there for a reason, and if you make them work too hard to find the information they need, or find the products or service they want, well, there are millions of other websites that they can go to instead. Your goal should be for your visitors to know exactly what your website is about in less than 5 seconds.
Don’t Experiment With Fonts | Web Design Advice
To keep your design clean, focus on a limited selection of fonts or font families. Too many fonts can ruin even the most-detailed project. Use variants within font families for variety. Don’t use uber-tiny font size. While it might look cute, it’s just not practical. Make sure your readers won’t need a magnifying glass to figure out your message.
Focus On Ease Of Navigation | Web Design Advice
Keywords, and social media get visitors to your landing page, but from there your navigation needs to guide your visitors to the next stage of their journey. Your website’s navigation should be intuitive and easy to use. A good web designer will make that they use design techniques to lead the user around the screen and website. Clearly differentiated sub-sections and even a site map can ensure a concise, easy to follow navigation route, while good use of position, colour, contrast and size can all help focus the eye.
Make It Easy (And Obvious) To Take The Next Step | Web Design Advice
Everything on your marketing website should be designed around your “funnel.” That is, the path a customer takes from the home page (or a landing page) to eventually converting to a paying customer or subscriber. As the the blink test states, your website should present information in a clear and concise way so visitors can scan you page in less than 5 seconds. Clear calls-to-action make it easy for the visitor to take the next step – watch a demo video, download a whitepaper, or sign up for a free trial.
Write For Your Target Audience | Web Design Advice
It’s always worth repeating the most effective writing is clear, uses minimal jargon, and is succinct. Focusing on good copywriting will help with website conversions and also SEO. Sure, it’s an ego boost to use industry jargon and put yourself up on a pedestal with all your fancy talk, but when your website visitors are evaluating your website in less than 5 seconds you need to keep your copy tight, simple and to the point.
Contact Me | Web Design Advice
Detailed contact information gives your customers confidence in your service and it’s far less frustrating than an anonymous form submission. Put a contact link on every page. It can be frustrating to search for contact information and not find it. Keep yours in plain sight on all pages to make it as easy for your visitors to find.