Web Design Essentials | The Ultimate Photography Website Guide: 7 Essential Elements Every Website Should Have
Web Design Essentials | If you’re thinking about a website redesign, or wondering how to generate more leads from your website, there are several vital elements you must never forget to include. It’s easy to become overwhelmed with so many website features available, design aesthetics, and tools that try to create a consistent web presence. In reality, it can feel like an endless list — but if you look carefully, you’ll see that there are some elements that are more important than others, elements that are used consistently on almost every successful website.
Are you a small business, or a freelance photographer just starting to build your web presence? Or do you already run a website, but can’t figure out why your visitor traffic is lacking? While there are a number of elements that effective websites include, believe it or not, you can narrow down your basic list of what to look for. Here’s a list of seven essential elements absolutely every website should have.
Simple Navigation | Web Design Essentials
Nothing will drive visitors away faster than confusing, or complicated navigation! Your potential clients should be able to know where they are on your website at all times, and should easily be able to find the information they are looking for. It is also crucial to keep navigational menus to a minimum, so you don’t overwhelm your visitors with too many choices. Depending on the type of website, five to ten menu navigation items are the top end of what you should strive for.
About Us Page | Web Design Essentials
Your business is more than a series of services, and a buy button. It’s a brand, with its own identity, and history that users will likely want to know about before doing business with you. This page can also be the place for client testimonials, and success stories. This type of page can also serve as a gateway to related pages or even social media profiles. Encourage website visitors to follow your company on social networks to stay up to date with you. Make social media buttons visible, but do not be “in your face” about them.
Contact Information | Web Design Essentials
Having your contact information on your website is crucial. This is how people know where, and how to reach you for business inquiries, partnership offers, customer service, and even promotional opportunities. Provide your potential clients with an address, email, and phone number in case they are interested in contacting you. People do not want to dig for your contact information, so don’t lose a potential client over something trivial.
Clear Calls To Action | Web Design Essentials
You may have heard the expression “Begin with the end in mind.” You should always be thinking of what you want your visitor to do when they are on your website. If you want people to make a purchase, or hire you, you have to tell them how to do it. Don’t leave them guessing. In fact, you should try to include multiple CTA’s throughout your website in order to have a little something for every visitor. A first time user may be looking for a beginner’s guide to your industry, whereas a repeat visitor may be searching for a little more in-depth information on a specific topic.
Value Proposition | Web Design Essentials
Every business’s website must include a value proposition. Your value proposition is a statement that offers explanation of what makes your business different from all the others. This may seem like a no-brainer, but you would be surprised to know that there are plenty of websites out there without a value proposition. If people don’t have an understanding of what your small business does, they are not likely to stay on your website long enough to find out.
Great Images | Web Design Essentials
Images can really help people visualize your products, or services, as well as their benefits. Be sure to include images of every product you sell throughout your website, not just the portfolio section. With a relatively small number of great images, you can show products, people, or whatever appeals to your target audience in order to keep them longer on your website. When used right, photos or other images can make the difference for your business, and can break text up into more readable blocks.
Great Content | Web Design Essentials
To really appeal to your potential clients, you should write with their needs in mind. Your blog shows your expertise and generates interest in your company, so make sure visitors are aware of it from your homepage. Readers should be able to move swiftly through your content, and yet still be able to find the detailed information they’re looking for. For ongoing content updates like blog articles, it helps to think of writing like a conversation, giving your customers a more personal connection with your company that can help build a stronger sense of trust and loyalty.