Web Design Made Simple | First Impressions Matter! The Importance Of Great Website Design
Web Design Made Simple | Your website is often the first contact potential clients have with you, and your company. That means it’s a make-or-break opportunity to turn a new visitor into a paying client down the road. Web design can be deceptively difficult, as it involves creating a design that is both usable and pleasing, delivers information, communicates brand message, is technically sound, and visually appealing. However, anyone who uses the internet daily knows what characteristics they like in a website. Your favorite websites are typically easy to navigate, and offer the information, products, or services you’re looking for in a quick, and simple manner.
Your website is everything. As we see more and more businesses move their services online, and even more that begin their life on the internet, a greater need arises for websites that are designed, and built to sell. A beautiful website may accomplish the goal of shaping, and delivering a strong brand, but its good looks alone aren’t enough to sell the products or services you offer. So how do you make sure it’s designed to achieve its primary goal – converting visitors to paying clients? Let’s find out…
Brand Consistency | Web Design Made Simple
Use vital elements of your brand into your website, such as your logo, and company color scheme. Make your logo clearly visible on your landing page, and put it on all subsequent pages to promote your brand. Consistency means making everything match, from your business card to your website. Heading sizes, font choices, colors, button styles, spacing, design elements, illustration styles, and imagery should be themed to make your design consistent between pages, and on the same page.
Use A Clean Design | Web Design Made Simple
Forget the multicolored websites with flashing buttons, banners, and loud backgrounds. Do you have Frank Sinatra playing on your website, or a splash page that blocks people from getting to what they are looking for? Lose it all. Why? Simplicity is vital when it comes to design. One thing you never want a visitor to ask ask is, “Where do I go next?” Make sure your content has breathing room; give it proper margins will help with legibility and focus. To keep visitors on your website, make sure pages do not have competing calls to action, or visual clutter like lots of graphics, photographs, or animations that would draw the their eyes away from the most important part of the page.
Make Your Text Easy To Read | Web Design Made Simple
Text is important. It’s there to give information, and answer questions even before they’ve been asked. With that said – don’t make your visitors squint to read it. Also, keep it mind that too much text can be a bit daunting. Even though text is necessary, make sure to break it up with larger subheadings, and well-organized paragraphs. Choose a font that’s simple and easy on the eyes. The following fonts typically work well for websites: Arial, Georgia, Helvetica, Verdana, and Times New Roman.
Pay Attention To Navigation | Web Design Made Simple
One of the most frustrating things you can have on a website is being unable to figure out where to go or where you are. There are a few commonsense rules to keep in mind here. Buttons to navigate around a website should be easy to find – towards the top of the page, and easy to understand. Use simple navigation. Don’t overwhelm your visitors with too many items in your menu. Highlight the most important pages, and use sub menus to keep your navigation clean.
ABC: Always Be Closing | Web Design Made Simple
If you’re designing a website to sell something, whether a software application, a product, or a service, you should always be thinking about how you’re closing the deal on each page. This doesn’t mean filling every page with big “Buy now” buttons; it means when the visitor is ready to make a purchase, they shouldn’t have to look around for the check-out link. Remember, they don’t want to think when they’re browsing your website. Whether it’s a button or a hyperlink, include something on every page that leads them to the action you ultimately want them to take.
Be Accessible | Web Design Made Simple
Who are you? Do you work with a big team? When a business person – or a potential client – selects a company to do business with, they often like to know who they’ll be working with. Make sure your contact information, or a prominent link to it is at the top or bottom of every page of your website. Every website should have their phone number. Seems obvious, right? But, many don’t.