Web Redesign Guide | Five Ways To Reboot Your Outdated Website
Web Redesign Guide | Whether your website has been ignored for years or it’s time to add some new features, a redesign project can be a really exciting time for your small business. It may be even because your target audience and ideal client have changed. Or you may have learned over time that your website’s design is not as effective as you initially hoped, which is why today we’ll list some things you might want to pay special attention to when planning a redesign of your website.
The glitz, the glam, the glorious design elements that make your website look like a million bucks; when considering a website redesign, it’s easy to focus only on those features that are appealing to the eye, yet the websites that cut through marketing clutter today aren’t the ones with just the flashiest graphics, but the ones creating a unique and personalized experience.
Goal: More Visitors And Leads | Web Redesign Guide
A website redesign is a lot like turning a fixer-upper to the home of your dreams. You’ve got an idea of what it’s going to look like in your head but before you kick off the project and start remodeling, you need to do your homework and come up with a plan. And it all starts with setting your goals. At the end of the day, the reason you are redesigning your website is to boost your business, not because you are bored with the design or because you want it to be blue not red. In other words, focus on the results you want, not just the aesthetics.
Map Out The Navigation | Web Redesign Guide
Mapping out your website navigation is like drawing the rooms on a blueprint for your ideal home. You design each room, the flow between rooms, and then you fill the rooms with furniture. The same approach can be applied to your website. Define the pages as you’d draw rooms, and set up navigation like you would draw corridors. Mobile visitors in particular are action-oriented and look for a clear route between point A and B. Use this redesign as an opportunity to make your website easier for visitors to move around throughout the sales cycle, instead of making your visitors jump through hoops to become paying clients.
Take Stock Of Your Current Website | Web Redesign Guide
Before you bust out the wrecking ball and start demolishing your soon-to-be-forgotten website, make sure you take the time to analyze it to figure out what’s working and what isn’t. Over time you’ve built up valuable assets on your website, things like content, blogs, keywords and inbound links, so it’s vital to protect these existing assets during the redesign process. If you can keep the same URL structure as your original website, do it! When you move URLs, the reputation that your old page has established in the search engines is lost since the links pointing to it from other websites will be not be transferred to the new page unless you take special precautions.
If you do have to update the URL structure throughout your website, follow this simple rule when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single word that appears in a URL as well as when you search for a group of words that appears in a URL, which will greatly affect your website’s SEO.
Opt For Responsive Design | Web Redesign Guide
As Google’s preferred configuration for mobile-optimized websites, responsive design is your best option for delivering a great search and browsing experience to mobile users. According to a recent study, majority of users who don’t like what they find on a mobile website will go look for the information they need in another place. This shouldn’t come as a surprise; if you walked into a store that was messy, unorganized, and had unhelpful salespeople, you’d probably leave immediately to shop somewhere else that was easier to navigate.
Pay Attention To Content From The Get-Go | Web Redesign Guide
One of the elements oftentimes overlooked during the website redesign process is the content creation. Begin creating content early, while you’re planning the new website. Invest in remarkable content that attracts visitors and converts them into leads. A blog is a great way to create content on an ongoing basis, and to start to converse with your existing and potential clients.