Website Branding Strategies | Six Steps To Match Your Website Design To Your Brand
Website Branding Strategies | If you want your business website to be successful, appealing design is not enough. The design has to convey your brand identity. Your business’s website will be many potential clients’ first impression of your business, products and services. As a result, your website represents a vital component of your branding strategy: It conveys who you are, what you offer and what you promise through its content, organization and appearance.
Think of brand identity as the set of values and ideas that you want people to associate with your business. Design can help you express these ideas to the public, and because your website is the most essential component of your online presence, it has to be in sync with your brand identity. When you design a website for your business, you have to make sure that the colors, the texts, the images, the navigation and everything else matches your other marketing materials. Here are six tips to help you build your brand with web design.
Showcase Your Logo | Website Branding Strategies
A strong brand identity is vital because you want your website to look as professional as possible and instill confidence in potential clients as part of your strategy to boost sales. Your logo is an essential element of your brand, so make sure it’s placed prominently throughout your website. Use a high-resolution image and feature it in the upper left corner of each of your pages. Also, it’s a good rule of thumb to link your logo back to your landing page so that visitors can easily find their way back to it.
Use Color Strategically | Website Branding Strategies
Using a mostly neutral color palette can help your website showcase an elegant, clean and modern design. Employing small dashes of color for headlines or key graphics helps guide visitors to your most important content. Make sure the colors you choose work well together. For example: putting cream colored text on a white background will either leave your visitors with a headache or make them give up and move on to your competitor’s website. It is also important to use a color palette that complements your logo and is consistent with your other marketing materials.
Blog | Website Branding Strategies
A blog enables you to publish content that is going to appeal to your audience, and if this content is formatted for search engines and people access your blog through organic searches, the authority of your website will increase. The more content on your website, the more appealing your website becomes for search engines. This helps improve the authority and trust of your domain. People also like content. In fact, low quality content can quickly cause a visitor to leave your website. Don’t ignore headlines – they can be very powerful and can mean the difference between a visitor reading the rest of the content and leaving your website.
Calls To Action | Website Branding Strategies
Look at any successful eCommerce or service provider website and you will notice they include a CTA, or a “Call To Action.” The most common calls to action are “Request a Quote,” “Buy Now,” and “Work With Us.” You’ll want to make sure your call-to-actions stand out visually. One way you can achieve that is by giving them their own unique color, and making sure your CTA buttons are the only elements on the page using that color. This helps them stand out and grab the attention, but it also helps your audience become more familiar with the way your site works.
Make Your Website Easy To Navigate | Website Branding Strategies
Case study after case study has shown that making a website easier to navigate improves its effectiveness. If visitors can’t find your products, how are they supposed to buy them? Rather than challenging people’s expectations with an unusual layout, it is probably better to stick to web standards for icons and navigation. Your clients will thank you. Confusing navigation layouts will result in people quitting a page rather than trying to figure it out. So instead of putting links to less important pages at the top of your home or landing pages, put less important links or pieces of information at the bottom of a page in the footer.
Get Rid Of The Clutter | Website Branding Strategies
It’s very easy these days to be visually overloaded with content, to the point where our brains stop processing information when confronted with too many options. Create enough space between your paragraphs and images so the visitor has space to breathe and is more able to absorb all of the features your website and business have to offer. With a lot of visual competition taking place on the Web and on mobile, less is more. Controlling white space will improve user experience, increasing returns from the website.