Website Conversion Tips | Your Digital Storefront Is Not On Facebook! Portfolio Design Tips That Convert Website Visitors To Customers
Website Conversion Tips | Long, long ago, it was a generally-accepted belief that getting traffic to your website – any kind of traffic – was a very good thing. If people visited the website, the thinking went: surely we’ve won the battle for online profits – right? Your website conversion rate is the ratio of visitors to your website that then go on to take your desired action (buying a product, signing up for a newsletter, scheduling an appointment). You have thousands of visitors coming to your photography website, but no conversions? So what do you do?
Many websites focus solely on boosting the number of visitors they have, when often there are fairly simple problems that, if solved, would have a powerful effect on the conversion rate and improve the website’s bottom line at minimal expense. Have you optimized your website for better results recently? Website optimization not only improves how search engines crawl, index and rank a website, but it also boosts the experience for every visitor. Better user experiences lead to more conversions. Do you even know where to start?
Set Specific Goals | Website Conversion Tips
If you work as a photographer, you must have a portfolio – and a portfolio website is the simplest and quickest way to showcase your work. Even if you have a physical portfolio, a website is pretty much required these days in addition. The ultimate goal for every business is to boost revenues, but how do you get to that point? Do you want website visitors to sign up for your newsletter, request product information, become a member of your website, read your blog, or contact you? Defining your conversion goals will make the design process much more streamlined and effective.
Skip The Flash Intro | Website Conversion Tips
It’s 2014, people, and the whole “Flash Intro Thing” has come and gone. Even worse, if you don’t let your potential clients skip the intro, things are already off to a bad start. Thanks in part to the ongoing dispute between Adobe and Apple, the days of Flash as an Internet standard are slowly coming to an end, so why stay on the bandwagon when there are other options that are much more SEO and user friendly? HTML5 is gaining more support on the Internet, with search-engine friendly text and the ability to function on many of the popular mobile operating systems without requiring an additional plug-in. The same can’t be said for Flash.
Use Intuitive Navigation | Website Conversion Tips
Case study after case study has shown that making a website easier to navigate improves its effectiveness. If visitors can’t find your products, how are they supposed to buy them? Designing a website that is easy to navigate will encourage visitors to stay on your website longer. Confusing navigation layouts will result in people quitting a page rather than trying to figure it out. So instead of putting links to less important pages that distract your visitors at the top of your home or landing pages, put less important links or pieces of information at the bottom of a page in the footer.
Get Rid Of Clutter | Website Conversion Tips
It’s very easy nowadays to design a website that is visually overloaded with images, to the point where our brains stop processing information when confronted with too many options. Using things like flat design and white space can do wonders for your visitor’s experience. Try to keep everything simplistic or even minimal with only your most vital content spotlighted. People skim online, particularly when they first get to a page. You want the contents of your page to give them what they want quickly, but provide enough detail for those who want expansion on the basics. Sometimes less really is more.
Keep It Fresh | Website Conversion Tips
Content is still king. You don’t want visitors to see outdated content and think your business isn’t active online, which could affect your bottom line. Google loves fresh content, so a great way to boost the search ranking of your website is to keep it up-to-date through a blog. Always keep your posts relevant and linked to what it is you do, as that’s why people are looking at your site to begin with. Your website is your business face to the world. Make sure it shows that your company is up to date on industry trends and is actively engaged by regularly creating new content.