Website Design Guidebook | Must-Haves For A Successful Photography Website That Ranks High And Gets You More Business
Website Design Guidebook | As the saying goes, your first impression is often your last. That’s why setting up an outstanding homepage should be one of your top priorities. Your website is your virtual storefront. Not only is it an effective way to get more clients, but it’s a really affordable photography marketing tool that you can control completely and find clients outside of the people you already know and work for. Whether you’re a professional photographer or just an amateur trying to showcase the best of your work, creating a photography website opens a lot of area for creative expression.
Google tells us that there are almost one million photography websites on the Internet right now. This is bad news for you. The good news is that most of these websites are terrible. If you are not staying on top of design trends and continually updating your website’s content and design, you will find yourself behind times and will lose potential clients as a result. Gone are the days when you could set up a website and let it sit idle for years. You are marketing to the the millennial generation, a generation that has grown up online using mobile devices and social media. Is your website ready to cater to them?
Define Your Target Audience | Website Design Guidebook
Defining and understanding your target audience is vital to growing your business and building your website. The images on your homepage should be a direct reflection of the kind of work you want to get. Your portfolio has to appeal to your target demographic, whether it is a couple looking for a wedding photographer, or an agency looking for a commercial shoot. If your portfolio conveys the wrong image, you won’t attract any of the clients you want. If you’re a stock photographer who sometimes takes wedding gigs, you shouldn’t have pictures of the bride and groom on your homepage. Make sure your entire website appeals to your target audience, and doesn’t confuse them.
Put Your Images Front And Center | Website Design Guidebook
Even if you’re using a template to create your website, your homepage should grab your visitors’ attention right off the bat with beautiful imagery. Big, stunning pictures are more likely to compel visitors to click through to specific galleries, and then individual pictures. To keep visitors on your website for longer, make sure pages do not have competing calls to action or visual clutter like too much text, or lots of animated GIFs that would take the visitor’s eyes away from the most important part of the page – your work.
Make It Easy For Potential Clients To Contact You | Website Design Guidebook
It may sound obvious, but accessible contact information is vitally important for boosting sales, and is something that many photographers completely ignore. Regardless of how great your work is, if your visitor can’t get in touch with you, you’re not getting any assignments. You must have a dedicated contact page with at least an e-mail address and a phone number, but the more information you provide, the better. Also, try to set up an e-mail contact form because it improves the chances of potential clients contacting you.
Mobile Is King | Website Design Guidebook
According to a research done by Google, 48% of Internet users said if a website didn’t work well on their smartphone then it made them feel like the company didn’t care about their business. That statistic will definitely continue to grow each and every year as more people stop forgiving businesses that don’t offer a great mobile user experience. Whether you use a responsive website platform or enable a mobile-optimized version of your desktop website, you have to make sure your website looks good, and works seamlessly across all devices.
Play Nice With Google | Website Design Guidebook
Do you know the number one thing you can do that will prevent your website from ranking at the top of search engine results? Have a website that uses Flash! Flash takes a long time to load, it is not search engine friendly, some computers can’t show it properly, and they usually look overdone. If you are choosing a website developer, make sure to ask first if they are going to use Flash. Flash is the equivalent of an invisible coat in the eyes of Google and other search engines – their robots can’t “crawl” Flash-based websites, and while they may look pretty, they’re thwarting your SEO efforts.