Website Design Inspiration | Website Elements We’d Pick Over Good Design Any Day (And Twice On Sunday)
Website Design Inspiration | Effective website design is not about winning awards, or having the most colorful web pages. Designing a modern website that’s working hard for your business requires a lot more than just paying attention to the aesthetics. It’s about the experience your users have when they browse your website, and achieving what you have set out for them to do. The functionality of a website is just as vital as the design, and this is why web designers are constantly searching for ways to combine function with style.
If you are a small business owner, your website’s main goal is most likely to generate new leads and sales. Keep in mind that usability and the utility too, not only the visual design, often determine the success or failure of a website. Since your visitor is the only person who clicks the mouse, and therefore decides everything, user-centric design has become a standard approach for successful and profit-oriented website. After all, if your visitors can’t use a feature, it might as well not exist.
Solution To A Problem: Focus On Visitor’s Needs | Website Design Inspiration
Nothing is more frustrating for a website visitor than a website that doesn’t meet their expectations. It is crucial you look at your website from the visitor’s perspective when coming up with a design. Very simple principle: If a web-site isn’t able to meet users’ expectations, then you failed to get your job done properly, and your business is more than likely to lose money. The higher is the cognitive load and the less intuitive is the navigation, the more willing are visitors to abandon your website and search for alternatives.
Be specific about your target audience, and talk to them in their language. Talk to them about their problems and needs, and clearly state how you can solve the problem for them. When you do that you will connect with your potential clients on a personal level, and chances are, you will also get higher search engine rankings by doing that.
Call To Action: Don’t Make Visitors Think | Website Design Inspiration
We can’t emphasize this enough: your call to action must be clearly visible. Everything should be either subordinate to – or supportive of – elements that make visitors take the action you want them to, be it purchasing a product, or signing up for your newsletter. Visitors want to take action; don’t make it complicated for them. Your call to action should be apparent in your website’s most desirable real estate: your homepage – above-the-fold area. If all you want is to get them to sign up for your email list, then put the email form near the top of the page and use visual cues to point towards it. The easier you make it for your visitors to complete those actions, the better your design will convert.
You should also keep in mind that call to action designs tend to get old and stale, particularly when they’re used over and over again within various marketing assets. Think about it: if you saw the same call to action design every time you visited a specific website, it probably wouldn’t get you clicking, even if you’ve never converted on the offer it’s promoting. As a visitor who has seen the same design repeatedly, your eyes just end up glossing over it.
Navigation: Minimize It, But Don’t Bury It | Website Design Inspiration
Website navigation plays a large role in determining the stickiness of your website – how long visitors stay and explore your website. The structure of the navigation bar should be consistent and easily accessible for the best possible user experience. The current trend is toward hiding navigation behind the now ubiquitous three-line icon. Especially as users overcome the learning curve of this navigation design, it may become a space-saving go-to. However, in the meantime, make sure visitors know to click there for more options, or keep spelling out the most essential navigation items.
Loading Time: Don’t Make Your Visitors Wait | Website Design Inspiration
Internet users tend to be very impatient. If loading of a website takes more than 5 seconds, one can be sure that most of the visitors will not sit around and wait but go surf elsewhere. yours should ideally be less than one second. More than this and users feel the delay, and begin to chafe at the disruption to their own flow of thought. Whatever it takes to minimize load time is likely worth the sacrifice, even if it means stripping that slick graphic you worked so hard on.