Website Design | Successful and Modern Website Design Tips
Website Design | A website is the essence of your marketing world. It’s a place where potential clients can visit your business 24 hours/day to learn about the services you provide. However, just having an optimized website isn’t enough to succeed in today’s cut-throat competitive world of media landscape. There are a numerous new factors that now require to be considered while designing your website. In order to make your new website that will work in favor of your business, it is important that marketing led approach is implemented which consists of search, usability, technical, social and design elements. Your goals should be set by your business to ensure that the website not only reflects your brand, but also meets the intention of your business and the conversion goals. Not only the SEO market has changed a lot with new on- and off-page SEO considerations, but the way the consumer views and consumes content is changed as well.
New aesthetic, design, and navigational considerations are being incorporated into the architecture of modern website creative process.
Clean and Simple | Website Design
Your website should be very simple and easy to use. It should give you an impression of your living room – comfortable, relaxing and easy to move around. You should have a main navigation part listing your pages. Your content should be in a ‘readable’ font, like Tahoma, and non-serif fonts. To keep visitors on your website, make sure pages do not have competing calls to action or visual clutter (e.g., too much graphics or animated gifs) that would distract the visitor’s eyes away from the most important part of the page. To further keep clutter down on landing pages, consider limiting the links and options in the header and footer to sharpen the focus even further.
Usability Consideration | Website Design
Users are not very patient these days. Design for a 10 seconds maximum download. Reuse header graphics so they can load faster (cache). Make controls distinctive and avoid confusion between emblems, banners, and buttons. Usability is ridiculously important to your website. It doesn’t matter how cool your website looks or how amazing your content is if viewers can’t quickly, easily, and enjoyably access and use it. Many of he viewers will eventually just give up and look elsewhere. Inbound traffic is the key to a modern marketers goals and SEO is a large part of that activity. It is also important to blend your SEO strategy and web design with actually usability – what happens once users land on your site.
SEO Oriented | Website Design
Although search engines have become extremely sophisticated, in many ways they still can’t see and understand a web page the same way a human does. SEO helps the engines figure out what each page is about, and how it may be of good use for viewers. To any business, any type of website is an investment. Not having your business website built correctly from the start will result in a complete waste of time and money. You should build HTML and XML site maps to ensure search engines correctly index your site during the crawling process. It is vital that on site SEO methods are developed to best fit the technical architecture.
Responsive Design | Website Design
While, content is king and discoverability of content are success metrics; it is the user experience that enables visitors to view content on any website through the device of their choice and preference, any time. Thus, responsive web design is about enabling the optimal user experience irrespective of whether they use a desktop computer, a smartphone, a tablet or a smart-TV. Responsive web design has gained much popularity in the last couple of years. In today’s modern surrounding, users access the websites through smartphones and tablets. Hence, it is very important that your website should be easily accessed through all the major mobile devices.