Website Design Rules | Designing For Conversion: Simple Rules To Build A Wildly Successful Website
Website Design Rules | Your website is everything! So how do you make sure it’s optimized to accomplish its main goal — converting visitors to clients? Many website owners think a better website means a complete overhaul – a brand new website. In some cases that may be true, but in our experience, just a few tweaks can make the difference between bland and beautiful.
The secret to effective website design is really very simple: you’ve got to understand the universal rules of great design, and follow them, all the time. The tips in this article will help you improve your website and make it something your visitors are interested in reading, and passing on to others. Whether you’re a beginner at online design, or a web veteran, you’re bound to discover one or two tips here that will change the way you work, so read on!
The 5 Second Rule | Website Design Rules
Remember that you have just five seconds to communicate your value proposition to visitors when they visit your website. If you don’t answer a their needs right away, they will click “back” and leave your website. Make sure your website has interesting and informative text that draws visitors in, and gives them a reason to stick around. People skim online, particularly when they first get to a website. You want the contents of your website to give them what they want quickly, but at the same time, provide enough detail for those who want expansion on the basics.
Keep It Clutter-Free | Website Design Rules
The world around us has become really cluttered, and the internet is no exception. Ads, banners, icons, badges, signs, pop-ups, buttons, and so on – sometimes it can all feel a bit too heavy. To keep visitors on your website, make sure pages do not have competing calls to action, or visual clutter, like lots of graphics, photographs or animated GIFs that would draw the visitor’s eyes away from the most important part of the page. To further keep clutter away on landing pages, consider limiting the links and options in the header and footer to narrow the focus even further.
Calls to Action | Website Design Rules
Look at any successful e-commerce, or service provider website and you will see they include a CTA, or a Call To Action. The most common calls to action are “Request a Quote,” “Buy Now,” and “Work With Us.” You should avoid saying just “Click Here.” By creating links that are simple and explanatory, you help your visitors, and make them want to click.
Don’t Make Me Squint | Website Design Rules
There is no reason to publish website copy in a tiny font. If a website isn’t easy to read, there’s no reason for your potential clients to stick around for the additional effort. Choose a font that’s simple and easy on the eyes. The following fonts typically work well for websites: Arial, Georgia, Helvetica, Verdana, and Times New Roman.
Don’t Attempt To Target Everyone | Website Design Rules
When designing a website, it is crucial to remember who your target audience is. While designing for everyone in an effort to get massive traffic may seem wise, remember that defining a target audience, and designing with that target in mind will lead to more conversions, and a better conversion rate for your company’s website.
It’s No Longer Just About The Desktop | Website Design Rules
When the internet was in its infancy, there was only one choice for people who were trying to connect. It was desktop or nothing if you wanted to browse the internet. What good is a professional-looking website if it’s not professional-looking on mobile devices? In today’s world, zilch. Keep mobile development in mind as you build your website, so that all of your clients can achieve optimal interaction with your website from whatever device they employ.
Use Big, Bold Images | Website Design Rules
Today’s internet is accessible to users at blistering speeds beyond the wildest dreams of the web of 25 years ago. One of the best ways to take advantage of this new speed is to utilize multimedia, and put videos to work for your business. This seems to be a pretty big trend in web design, and it’s only because images do speak louder than words. Grab your visitors’ attention with beautiful imagery.
Flash Websites Are Dead | Website Design Rules
There was a time not so long ago that the most visually stunning websites were created with Flash. But that’s no longer the case. No one with a device running iOS will be able to view your website, which is killing your mobile reach. There are definitely places to use Flash, but play it smart and consider the audience. Users have to be able to see your website if they don’t have (or can’t run) the plug-in.