Website Optimization Expert Tips | 6 Really Easy Ways To Keep Visitors On Your Website For Longer
Website Optimization Expert Tips | You know your company’s website is the backbone of your marketing strategy, but how do you make sure it’s designed to perform its primary duty — converting web traffic into sales? How your website is organized, what colors, fonts and images you use or don’t use can be the difference between success and failure. Optimizing your website can boost conversions exponentially, and more conversions for your business equals more ROI for your bottom line.
For your business to grow, you need to make sure that people are attracted to your website on a regular basis. There might be several ways to make this happen. And one of the most crucial among them is surely how you have designed your website. Want to make sure that visitors will exit your website almost instantly after landing there? Make it difficult for them to find what it is they are looking for. Want to get people to stick around on your website longer and click on or buy stuff? Follow these simple website design tips.
Professional Photography Will Make You Look Good | Website Optimization Expert Tips
When you are setting up a website, it is critical to include appealing images there, as it helps to improve user experience considerably. You’ve heard it – pictures tell a thousand words. This is especially true online. Images are the most shared and liked content on social networks, after all. However, too many pictures can also make a website load more slowly. Experts suggest that you include a good mix of graphics and text on each page to better allow search engines to assess your website’s content and relevancy. Many small business owners use professional images to highlight what they are selling. This may be the closest a client gets to your product before they decide to make a purchase or not.
Give Visitors Breathing Room | Website Optimization Expert Tips
Leave enough space between your paragraphs and images so the visitor has space to breathe and is more able to take in all of the features your website and business have to offer. The pages should communicate your product or service either with a stand-out image or a simple, memorable slogan. More than anything, your website should elicit a positive reaction from your visitors, not confuse them with flash and clutter.
Contact Information Should Be Easy To Find | Website Optimization Expert Tips
Make sure you provide your contact information including phone number, email and physical address – on your contact page, or as a header or footer on each page. Make it simple for potential clients to get in touch if they have a question, want to schedule a session, or would like more information on your products or services. Yes, there is the concern of spam, but if you’re trying to grow your client base, hiding from spammers means you’re hiding from potential clients as well. Invest in a quality spam blocking program and make your email address available.
Choose Fonts That Are Easy To Read | Website Optimization Expert Tips
Make sure your choice of font and font size are based on readability rather than just visual appeal. Remember that people with different levels of vision could be visiting your website, so try to be as inclusive as possible. Pick a font that can be easily read and size it no less than 11pt. If you’re using Web fonts, try to use no more than two font families in order to ensure fast load times.
Make It Easy To Navigate | Website Optimization Expert Tips
Case study after case study has shown that making a website easier to navigate boosts its effectiveness. If clients can’t find your products, how are they supposed to purchase them? Creating a website that is easy to navigate will encourage visitors to stay on your website longer. In the other hand, confusing navigation layouts will result in people quitting a page rather than trying to figure it out. So instead of putting links to less important pages at the top of your home or landing pages, put less important links or pieces of information at the bottom of a page in the footer.
Pay Attention To Your Calls To Action | Website Optimization Expert Tips
Make your calls to action buttons clear, simple, and use contrasting colors. Use short, action-oriented words to invoke an immediate reaction. Anything you can do to emphasize that there is no risk helps. For example, add the word “free” to the call-to-action (if it really is free). Or try adding small supporting text like “No credit card required, cancel anytime.” Put your call to action in the upper portion of your website, along with your phone number and email address (if you want your visitors to call or email you).