Website Optimization Tips | How To Optimize Your Website And Increase Client Conversion
Website Optimization Tips | Conversion is the most essential element of the success of your online marketing strategy and tactics. Every time someone enters your website, you have an action in mind you want them to take. When a visitor or potential client completes that action, that’s a conversion. You might want them to sign up for a free account, become a member of your mailing list, or fill out a survey – it really depends on your business and its goals. Online marketers are no longer content with having web traffic as their primary metric. What’s the point in sending millions of visitors to your website if no one makes a purchase?
As more and more businesses move their services online, and even more begin their life on the Internet, a greater need arises for websites that are designed and built to sell. A great-looking website may achieve the goal of building and conveying a solid brand, but its good looks alone aren’t enough to sell the products or services you offer. Have you optimized your website for better conversion recently? Do you even know how to start? If you answered “no” to either of these questions, then we can help you. Driving conversions online, whether sales, leads, or clicks to a particular page, requires extensive testing, analyzing, and optimization. These simple website optimization tips can help you boost that conversion rate significantly.
Speed | Website Optimization Tips
Your page load times have a drastic effect on your website conversions; even the difference of a second or two can make or break your website conversion rate. Make sure your pages load as quickly as possible for optimal website conversion rates. Are your web pages loading too slowly? We all know that today’s typical internet user has the patience of Christian Bale on set. Make sure your website is snappy and responsive, or else they’ll, uh, Bale (sorry, couldn’t resist). In addition, loading speed is also vital in improving SEO, because Google puts websites which are loading faster on top of search results.
Tell People What To Do | Website Optimization Tips
A visitor should clearly see how they can make a target action. If hundreds of target users visit a website daily, but they are not able to easily find how to make a purchase or request a quote, all promotional efforts become useless. We can’t emphasize this enough: your calls to action must be prominent and clear. Everything should be either subordinate to – or supportive of – elements that enable visitors to take the action you intend them to.
About Us Page | Website Optimization Tips
Most people are still cautious when buying online, and rightly so. There are plenty of people you really shouldn’t give your credit card information to! It’s crucial to give the potential client every reason to trust you. This is why About Us page is a critical part of your website design. It is the page where you can place a quick resume-type synopsis of your company or yourself. Still, it is surprising how many websites do not provide contact information. The visitor has to be absolutely confident before a conversion happens, so make sure your website has contact information clearly visible.
Get Social | Website Optimization Tips
Your social media profiles should always be easy to find. Clients love social media, and they take every chance they can to interact with brands that they are interested in. Also keep in mind that users hate filling out long registration forms, so they may find it much more convenient to sign in with pressing only one Facebook button. Making it easy for visitors to “Like” and “Follow” your social profiles enables you to interact with them without any fuss, and eventually turn them into paying clients.
Aim For Seamless Navigation | Website Optimization Tips
Make sure that your website is easily to navigate and clean. Visitors need to be able to get to where they want to go. When a visitor lands on your site they have to be able to immediately understand the layout and how to navigate the website. Don’t bombard them with flashy graphics and other distractions. To improve your website conversion rate, make sure that your desired action isn’t hidden in a boring, run-of-the-mill hyperlink. Instead, be sure to use a nice looking “sign-up” or “purchase” button that is just begging to be clicked. It’s very important that your buttons look good, because a strange or unattractive button can make visitors think twice.