Website Redesign Ideas | Thinking Of Redesigning Your Website? Stop! Read This First.
Website Redesign Ideas | If your website has been around long enough, you will probably start thinking, at some point or other, about changing your website’s design. It may be because your tastes have changed. Or you may have learned over time that your website’s design is not ideal for your business. Also, technology is evolving, design trends are coming and going, how sites are used is changing, even things such as social platforms and community interaction are changing and shaping how websites should look and function, and your goal is to stay at the top of your game.
Building up a website that attracts visitors while establishing your brand is nothing to take lightly. When a redesigned website is published, it could mean the difference between the blossoming or death of your business. Don’t be too hasty. Make sure you follow these do’s and don’ts to ensure that your project goes smoothly from day one.
Do redesign your website in order to improve website performance | Website Redesign Ideas
As websites mature and grow, it often becomes apparent that certain parts just aren’t working well anymore or have become outdated. You would be doing a disservice to your visitors if you made them download tons and tons of information, imagery, and scripts just to view your website while costing them precious data.
The trend now is to make sites load faster and not download so much information. This is because there are Internet providers and smartphone carriers who are limiting the amount of data we are allowed per month. Most website designers agree that if your page takes longer than five seconds to load, then you should look into optimizing the design. After about five seconds on slower bandwidths, people become disinterested and will certainly leave your website.
Don’t redesign your website for the sake of a redesign | Website Redesign Ideas
Website aesthetics do play a role in how your company will be perceived. A good-looking website can be an advantage, conveying your level of professionalism, trustworthiness and expertise. However, aesthetics are not the end-all, be-all of a website redesign. A new look may have some impact, but it will not be the sole factor in determining the success or failure of your online marketing efforts. The reason you are redesigning your website is to boost your business, not because you are bored with the design. Focus on the results you want. More visitors, leads and clients – every decision you make should be focused on improving those goals.
Do maintain the same URL structure as much as possible | Website Redesign Ideas
When redesigning a website, many web designers feel that they should take the opportunity to fix the lousy URLs or the possibly-ill-thought website structure that they created earlier. For example, over time, you may have learnt that your website can be more logically organised by putting certain files in a particular directory, or a folder instead of others, or you may want to change the names of your web pages so that they better describe their contents.
However, if you can, keep your URL structure the same. Whenever you change a URL structure of a page, you lose huge amounts of traffic from inbound links. Also, when you move URLs, the reputation that your old page has established in the search engines is lost since the links pointing to it from other websites will be not be transferred to the new page unless you take special precautions. To remedy that, you will have to conduct a massive redirect mapping campaign.
Don’t forget to reexamine your keyword strategy | Website Redesign Ideas
Making sure your website’s text contains popular keywords most likely to be typed into search engines means your website will rise in the rankings, and be more likely to appear first in the search results on websites like Google or Bing. This can be achieved with a well-put-together blog discussing your business, providing extensive information for potential clients, while assisting in search engine rankings at the same time.
Search engines like Google, Bing, and Yahoo like websites that have content that is constantly changing, coded properly, and isn’t heavily based on images. While you can often help by keeping your site updated yourself, things like making sure the site is coded properly may need to be investigated by a web developer with SEO experience.
Do create an ongoing content building strategy | Website Redesign Ideas
If you have more content, on average you will have more website visitors and grow your business faster. A 20 page website will beat a 10 page website 99% of the time. And a 50 page website is even better. Don’t create content just for the sake of content, though. It should tell a story, and lead visitors along as they scroll to share the benefits of your product or service in a way that’s meaningful to them. Show them what kind of results they can expect and how it works.