Website User Experience | 4 Ways to Improve User Experience
Website User Experience | The UX, or user experience, is mainly just a way to summarize how a potential customer or client will feel when they come to your website, and it’s one of the most important things that will keep a customer coming back to your website. If your business contains or depends on a website – and most businesses must at least have a web presence to stay competitive – then the user experience for your website will play a serious role in attracting and maintaining your customer base. It might just be how you set things and maybe you call it something different, but user experience is one of those things that will be there whether or not you recognize it. It can make or break a customer’s decision to make a purchase, get in touch or even just find their way around your website.
Having a really positive user experience will ensure that your business receives a Return of Investment, and ultimately, it will be the decision maker once users have arrived at your website and if done right can even turn browsers into buyers.
Navigation | Website User Experience
You need to work out what information is critical to the user, and then divide that into sections. Less is more. Your navigation is your visitor’s diagram. Without it, your visitor will get lost. Be helpful and identify all of the signs to help them find their way. Navigation is a lot easier when menu bar is showed on the same spot on each page. Just about every single website has some method of navigation. Unfortunately, not every website’s navigation is well-thought-of. Good design requires good organization.
One solid system helps visitors to follow their whereabouts and how to move across the page. This also avoids dead end pages where no hyperlinks are linked to other pages. If a consumer is on the ‘about’ page for example, the link in the menu should undoubtedly be styled differently to indicate which page the user is on.
Responsive Web Design | Website User Experience
Smartphones and tablets have changed the tactics toward design and user experience. It is the user experience that enables viewers to consume content on any website through the device of their choice and preference, anytime. Thus, responsive web design is about providing the best user experience irrespective of whether they use a desktop computer, a smartphone, a tablet or a smart-TV. When users find they can’t use a site to its full potential on any device, the rate of task conclusion will invariably fall, hitting the bottom line of any business.
No one likes a cluttered website and multiple studies have shown that web users consider site design as an indicator of a website’s integrity.
Readability | Website User Experience
Readability is one of the signs that specify website usability difficulties. If your site has readability issues, then there is a high chance that your visitors will get angry and abandon it. This essentially means you lose potential customers. Hence, you must take the necessary steps to ensure that your website has no readability issues. Text is easiest to read when the font text color and the background color are in high contrast. Low contrast annoys the reader and causes eye exhaustion. Audiences with impaired vision may not be able to read low contrast text at all.
Also, if everything is all overcrowded together and there’s no clear separation between elements, reading and navigating your website becomes very hard. Make sure you give your content, copy, buttons, lists, call to action buttons, and other elements some room to breathe.
Calls to Action | Website User Experience
You want your call to action buttons to stand out from the close content and really draw the attention of your website visitors. By using calls to action in a determined way, you’ll greatly increase your repeat visitors and active participants. Color can be used to help balance the dimension of your buttons. For larger buttons, choose a color that’s less obvious within your design (but still stands out from the background).
For a smaller button, you may want to choose a brighter, distinct color to really make the button pop. When it’s outstanding, the road is cemented for your clients to keep reading your content, which will increase the chances for them to perform an action – starting a trial, getting a discount, downloading a document, etc.
It’s easy to take your website’s functionality for granted when it shows beautifully in your favorite browser, but you still need to test across a variety of browsers and devices. Today’s browsers display websites with only few differences between them, but you should still check to make sure.