Wedding Photography Business Tips | Happily Ever After: 6 Simple Ways To Market Your Wedding Photography Business
Wedding Photography Business Tips | The wedding industry generates over $50 billion annually from more than 2 million weddings in the US alone. Of course, there’s a flood of competition for all that potential profit, particularly in an uncertain economy. You may be the most talented wedding photographer in your area, but talent alone will never make a business successful. Getting new clients for your professional wedding photography business can be difficult, and without a great marketing strategy, you may be limiting your potential for growth.
Marketing is a vehicle for people to get to know you, what you can do for them, and to recognize you as a professional. Understanding basic marketing techniques and putting them into practice will help you boost your wedding photography business, and we’ve got six simple tips to help you get started.
Create A Portfolio Website | Wedding Photography Business Tips
Your website is usually the first impression that people have of your skills, and can be thought of as your online storefront. You want to keep your unique selling point in mind when creating your website, and make sure that every element appeals to your target audience. Choose two dozen samples of your best work, and upload them to your portfolio website. Include several different styles of photography to showcase your skills and versatility. Add information about your photography techniques and the services you offer. Make sure to include testimonials from past clients that compliment your professionalism and talent as a wedding photographer.
Run A Blog | Wedding Photography Business Tips
Having a blog and keeping it updated with teasers from your recent shoots is a must. Remember that when people visit your website, they often go straight to your blog first, because that’s a quick way to get to know you better. Write about humorous situations you encountered during shoots, post about recent projects, and share anecdotes from your personal life. Remember, a wedding photographer holds a great deal of trust. A blog can help build that trust between you and your clients as they get to know you. Having a blog is great for search engine optimization as well. It’s not just your clients, Google likes websites that have fresh content on a regular basis too.
Network Like Crazy | Wedding Photography Business Tips
Everyone knows the saying, “It’s not what you know, but who you know.” If there were ever an industry where this adage was true, it would be the wedding photography business. Join local business groups, including the Chamber of Commerce. Attend their events, meetings and networking sessions to build relationships with other business owners so that they will help promote your business to their own clients, friends and relatives. Be sure to always have a supply of business cards with your business name, logo, company slogan, and all contact information.
Do Bridal Shows | Wedding Photography Business Tips
Bridal shows will give you a chance to meet vendors and potential clients in the area. Rent booth space at local and regional wedding fairs. Offer a free photograph to anyone who stops by the booth and signs up for your mailing list. Set up a backdrop so you can take pictures on the spot, then mail them to the addresses that they provide. Follow up with each potential client by a personal email or call congratulating them on their wedding with genuine interest. Even if the bride doesn’t end up booking you for her wedding, she will remember you for your personable and friendly attitude.
Rock Your Social Media | Wedding Photography Business Tips
For most photographers, Facebook is the most likely place where an ideal client is spending time. Twitter and Google+ tend to attract more business owners. So if you mostly do photography for other businesses instead of for the general public, then those two might be a better place to focus your time. Don’t just put your personal stuff on there, show off your latest work as well. It’s free and great exposure.
Give Back To The Community | Wedding Photography Business Tips
Find a worthy cause in your area, and use your photography skills to support it. Donate a few fine art prints to a charity fundraising gallery. Volunteer to take photographs at charity and community events. In exchange for your work, you will likely be given some form of free advertising around the event website and in the event’s promotional materials.