Wedding Photography Marketing Advice | Surviving The Wedding Season Might Be Impossible Without These Essential Photography Marketing Tips
Wedding Photography Marketing Advice | When you’ve been running a wedding business for quite some time, it’s easy to fall behind on your marketing. In the past few years, camera gear has become less expensive, and as a result, everyone with a some extra cash can say they’re photographers, which means you have to work a little smarter to set yourself apart and stand out in your niche. You get caught up in the business of running your business and forget to look up every once in a while. Unfortunately, there are some trends that are game-changing and could be detrimental to the success of your business if you fail to keep up.
Wedding photography is a lucrative but very competitive business. Becoming a successful wedding photographer requires more than just raw talent and the passion for taking pictures. To survive in this highly competitive industry, you need strong business skills and a deep understanding of your craft. Whether you are just starting out as a professional photographer or trying to grow your existing client base, promoting your services is as much a part of your job as taking beautiful pictures. After all, what good are amazing pictures if no one is looking at them?
Know Your Ideal Client | Wedding Photography Marketing Advice
When creating any content, the vital thing is that your readers find it interesting, useful, and valuable. In order to do this, you absolutely have to know who will be reading it. If your target bride is a successful business woman, your business brand should be elegant, sophisticated and upscale. If you are targeting younger brides, they are more likely to be looking for a helpful photographer who can portray fun as well as romance. Design all your marketing materials to match what your target bride wants to see.
Have A Website And A Blog | Wedding Photography Marketing Advice
Having a great website that portrays your brand image effectively and a portfolio that showcases best examples of your work is crucial for attracting clients. Don’t forget to add a blog where you can share helpful wedding information, makeup and hairstyle tips, and even guides to working with a photographer. Providing your clients with helpful information makes them see you as an authority on the subject. Remember that when people visit your website, they often go straight to your blog first because that’s a fast way to get to know you better. But, if you haven’t updated your blog content in 2 months, this reflects poorly on you and may even turn clients away.
Optimize Your Website For Search Engines | Wedding Photography Marketing Advice
As a wedding photographer, you will get the majority of the inquiries from people looking for a wedding photographer on Google. 72% of couples in 2014 used search engines to find products and services for their wedding. It’s vitally important that your website appears in a search engine’s results, which makes search engine optimization vital for the success of your business. To get started, use “ALT tags” on your images. When uploading your images to your website, use the ALT tag fields to describe your images and make sure you include the keywords you want to rank for throughout your website.
Network With Other Vendors | Wedding Photography Marketing Advice
Join local business groups, including the Chamber of Commerce. Attend their events, meetups and networking sessions to start relationships with other business owners so that they will help promote your photography business to their own clients, friends and family. If you’re serious about your wedding photography business, it’s especially beneficial to network with other wedding professionals such as caterers, cake decorators, organizers, even venue owners, since you share clients but don’t have to compete for them.
Have Clients Recruit Their Friends | Wedding Photography Marketing Advice
At every wedding you will find bridesmaids and groomsmen who may also be planning weddings, so don’t forget to offer them an incentive to use or recommend your services, like discounts on engagement party and shower photographs. Include them on your mailing list and invite them to presentations you give on wedding photography tips at community events. You’ll want to offer these potential clients something of value, something such as a service or product you can offer them that doesn’t cost you too much but has a high perceived value.