Wedding Photography Marketing Tips | Set Your Business Apart! The Ultimate Guide For Wedding Photographers
Wedding Photography Marketing Tips | Without marketing, even the most talented photographers may never reach success. What’s the point of amazing images if no one is looking at them? Without proper marketing, you may be limiting your potential for growth. Marketing provides a mechanism for people to get to know you and what you can do for them, and to recognize you as a professional. It may sound scary, but it doesn’t have to be! Marketing is essentially showing people that what you do is valuable and interesting.
Wedding photography is a well-paid, but very competitive industry. Whether you are just starting out as a wedding photographer or trying to grow your existing business, marketing your services is as much a part of your job as taking beautiful pictures. Everyone knows that to succeed in business you have to market yourself and, hopefully, get clients to hire you. But it doesn’t happen by accident. It takes an effective plan, tireless dedication, and consistent execution.
Have A Unique Selling Point | Wedding Photography Marketing Tips
Come up with an angle that makes you unique in the wedding photography industry, or that brings value to your services, such as special pricing, free engagement photoshoots or a free framed portrait with purchase of a wedding package. Think about the things that appeal to your target audience. Which one of these things could you use to “hook” them and set you apart from the rest of your competition? Whatever you come up with, be sure to include it on all promotional materials.
Create A Website To Showcase Your Work | Wedding Photography Marketing Tips
A professional looking website that conveys your brand image and your portfolio are vital to attracting clients. Your website is often the first impression that people have of your business and can be thought of as your virtual storefront. You want to keep your “hook” in mind when creating your website and make sure that every element appeals to your target audience. Make sure you have your best work on there, because first impressions are lasting. Also, be sure to include testimonials from past clients that compliment your professionalism and talent as a wedding photographer.
Create A Blog And Update It Often | Wedding Photography Marketing Tips
Add a blog where you can post helpful wedding information, makeup and hairstyle tips, guides to working with a photographer, and a showcase of your recent projects. Write about funny situations you had during shoots, post about your recent work, and share anecdotes from your personal life. Having fresh content on your website is one of the best ways to let Google know that your is website active, which will boost your rankings, and shows your clients that you are busy. Remember, a wedding photographer holds a great deal of trust. A blog can help build that trust between you and your clients as they get to know you.
Start Building An Email List Right Away | Wedding Photography Marketing Tips
The beauty of the email list is that these clients already like your work enough to give you their email address. They want to hear about your business and about the services you are offering. Build a mailing list of wedding venues, organizers, caterers, bridal shops, florists and other businesses that serve the wedding industry. Send them monthly newsletters containing showcase pictures, links to your website and blog, and offer them free gifts in exchange for wedding referrals.
Network With Other Professionals | Wedding Photography Marketing Tips
Get involved with other professionals in your local area. You’d be surprised how loyal business owners can be towards each other when you really hit if off. Join local business groups, including the Chamber of Commerce. Attend their events, meetings and networking sessions to build relationships with other business owners so that they will help promote your business to their own clients, friends and relatives.
Rock Your Social Media | Wedding Photography Marketing Tips
Is your ideal client on Facebook? Twitter? Google+? Be there. For most photographers, Facebook is the most likely place where an ideal client is spending time. Don’t just put your personal stuff on there, show off your latest work as well. It’s free and great exposure. Sharing images to Facebook and tagging your clients in them is a really fantastic way to get the word out about your business as all their friends will see the photos tagged of them.