Wedding Photography Tips | How to Grow Your Wedding Photography Business: Beginner Startup Guide
Wedding Photography Tips | The wedding industry generates over $50 billion per year from more than 2 million weddings in the U.S. You’ve heard there is big money in wedding photography and you want a piece of the action. After all, it sounds like a great job, right? But there is a lot more to running a successful photography business than just having great photography skills. Many people have had a great idea or are incredibly talented but have not been able to capitalize on that talent.
No matter how great you are as a photographer, you have to take some steps to start and grow your business. What are the most successful wedding photographers doing today that keeps them on top of the competition? It turns out that successful photographers share specific traits in common. And you can follow in their footsteps. Before the dreams of success and big pay checks start clouding your vision, here are our essential tips that will help steer your growth so you are an asset to the happy couple entrusting you with their fond memories.
Go Social | Wedding Photography Tips
Create a Twitter account for your photography business. Encourage your clients to follow you, and create a following of potential clients from them! Uploading images to Facebook and tagging your clients in them is another really great way to get the word out about your business as all their friends may see the photos tagged of them. “Like” the pages of other wedding vendors, comment and share their posts. Getting social online is a powerful way to get visible and get leads.
Create A Blog And Update It Regularly | Wedding Photography Tips
Having fresh content on your website is one of the best ways to let Google know that your is website active, which will in turn give you better rankings, and shows your clients that you are busy. Remember, a wedding photographer holds a great deal of trust. A blog can help foster that trust between you and your clients as they get to know you. It’s also extremely valuable to blog about things that your clients want to know. Providing information to your clients helps them to value you and see you as an authority about the subject.
Optimize For Search Engines | Wedding Photography Tips
If you have a blog, that’s a great place to get started with search engine optimization. In a nutshell, SEO is simply giving search engines clues as to your location and the types of products and services you offer. Use of keyword phrases is the first thing you’ll want to do to be SEO compliant. Basically, you’ll want to include keyword phrases in your html code and throughout the text in your blog to get the full benefit of the keywords.
Set Your Rate | Wedding Photography Tips
It is crucial that you have a basic rate to refer to so you can assert your value when you get approached by clients. Starting out, it can be a bit difficult, but with a few weddings under your belt you will be able to point out the experience you bring, the expertise, and the knowledge of how weddings unfold. Even if you have to make exceptions and lower it to get commissions in the beginning, it’s better to have a starting price than to leave it to the client alone to set the terms. if you don’t know your worth, nobody else will.
Referral Gifts For Clients And Vendors | Wedding Photography Tips
Satisfied brides are the most powerful marketing tool you can have as a wedding photographer. She will sing your praises to all of her single friends. She will promote the stunning wedding prints hanging in her living room. Past clients are a great source of referrals, and what better way to thank them and entice referrals than by offering a gift? You can set up a formal referral program that rewards clients for sending new clients your way. Referral gifts are appreciated by other vendors like florists and caterers that have given you business as well.
Make Sure You’re Insured | Wedding Photography Tips
Photographers’ cars and bags are packed with expensive equipment, and thieves know that. Insure yourself from day one so your equipment is covered against theft and accidents from the moment you get your first assignment, and make sure your insurance covers your responsibilities if a client trips on one of your cables and suffers an injury. This will save you from a lot of headache down the road.