Actionable Marketing Tips | Marketing Ideas For Wedding Photographers That Will Change Your Life
Actionable Marketing Tips | Starting a wedding photography business is the easiest thing you can do! All you need is some extra cash for the equipment, a Facebook page, and you’re good to go. However, running a successful wedding photography business can be one of the most challenging things you’ll ever face, especially if you’re just starting out. There are countless other photographers out there competing for the same brides-to-be, and more photographers are joining the industry each day. Just because the competition is tough, though, it doesn’t mean you should give up on your dream of running your own photography business.
Turning your passion for photography into a real business requires a lot more than having a good eye for composition and a healthy finger to press the shutter button. If you’re hoping to succeed, you have to be just as skilled at running a business as you are at photography – and it all comes down to your ability to book new clients. This is why we put together a list of creative and affordable marketing tips you can start using today to boost your wedding photography business. Whether you’re just starting out, or you’ve been shooting weddings for years now, we’re sure you’ll find something new in this list, so let’s dive right in!
Make Sure Your Website Is On Fleek | Actionable Marketing Tips
There’s no denying we’re living in a digital age. We spend most of our time online, and it’s only natural your potential clients are doing their research before they decide which photographer to hire. However, keep in mind that they’re checking out a lot of photographers online before making the first call, which is why you’ll want to make sure your website rocks their socks the moment they enter it. It’s your digital storefront – and your job is to make sure it’s the best one on your street.
We’re talking about a photography website, so it’s needless to say that the portfolio page is the most important page. You’ll want to make sure you’re updating it on a regular basis with new images, replacing older ones with better shots that showcase your unique style, creative vision and area of expertise. In addition to keeping your portfolio up to date, you’ll want to do some backend work as well. When we design a website for our clients we always make sure it’s perfectly optimized for search engines, but we also advise them to optimize each picture before uploading it – using their target keywords in the ALT description that helps search engines figure out what the image is about.
Blog As Often As A Schoolgirl Blogs About Her Favorite Celebrity | Actionable Marketing Tips
Once you set up a portfolio website and make each picture search engine friendly, you’ll want to consider setting up a blog page on your website. Photography websites are notorious for the lack of text, and having a regularly updated blog will give you an opportunity to use your target keywords throughout your website in an organic way and boost your search engine rankings. However, it’s not just search engines that will appreciate regularly updated blog.
Photographers hold a great deal of trust, and if you blog about yourself, funny situations you had during shoots, share industry secrets, tips, and advice for a better session, and let your personality shine, your clients will get to know you a bit better, and feel that much more relaxed when they actually stand in front of your camera. Plus, it will give them a reason to keep coming back to your website – if you update your portfolio every 3-6 months, your visitors have no reason to come back once they’re done viewing your work, unless you set up an interesting and informative blog.
Treat Your Clients Right! | Actionable Marketing Tips
There’s no marketing tool as effective as a satisfied bride singing you praises! While many brides will be more than happy to recommend you to their friends and family members, that doesn’t mean there’s nothing you can do to get more referrals. Make it a habit to include a small gift when you deliver the images to your clients. You’ll want to give away something that doesn’t cost too much, but has high perceived value.
But don’t just send out a few extra digital files – instead, make sure your gift is “Instagram-worthy.” For example, you can include a couple of free prints, a framed picture, or even something completely unrelated to photography in a beautiful wrapping paper and the bride will be that much more likely to Instagram it and share it with her followers. Just remember to let your clients know how much you appreciate referrals – you’d be surprised how many people will recommend you to their friends if you just ask!
Network! | Actionable Marketing Tips
It’s not only your clients that will appreciate referral gifts – other business owners will as well. Consider sending a couple of professional shots of the cake to the caterer, or the flower arrangements to the florist, and including a note telling them how much you enjoyed working with them and how much you appreciate referrals. After all, they’re serving the same audience as you are, but they’re offering non-competing services, so they’re perfect candidates for a referral network. You’d be amazed how loyal to each other business owners can be once they hit it off.