Actionable Web Design Tips | Is Your Website Driving Customers Away? 5 Sure-Fire Design Cures For Web Shame
Actionable Web Design Tips | Of all of the tools in the small business owner’s marketing arsenal, the website is one of the most effective ones. A professionally designed website can be the critical difference that makes a potential client choose to stick around, browse and even make a purchase instead of moving on to a competitor’s website. However, great website design isn’t necessarily just about what’s pretty. For modern small businesses, there is something way more important than the appearance.
Many business owners invest a considerable amount of time and energy into setting up a website that, while pleasant to look at and promoted on search engines, social networks and through advertising, don’t accomplish the number one goal of any website – convert visitors into paying clients, subscribers, or even regular readers. The main goal of a well-planned web design strategy should be to create a unique and memorable browsing experience. It must be an experience that’s unparalleled and that will make the visitors return to your website time and time again. Simply put, sharing your website is like showing up to a first date. That is to say: first impressions can make or break your relationship with a potential client. Here’s how to shine.
Keep The Design Simple | Actionable Web Design Tips
One of the best things you can do is stop yourself from going overboard as far as creativity is concerned. Focus on design minimalism; include only those design elements that are absolutely vital getting your message across, and stay away from anything that doesn’t add real value or reinforce your unique selling point. It has been proven time and time again – people don’t like websites that have too much clutter or require excessive clicking to access the information they’re looking for. Much like a well-organized brick-and-mortar store, a simple and clear website design enables your visitors to relax and find what it is that they are looking for.
Make Sure It Loads Quickly | Actionable Web Design Tips
If your website takes more than a few seconds to load, visitors may abandon it and go to a competitor’s website instead. Don’t give people a reason to leave your website. Google doesn’t like websites that take forever to load either, which means the loading time will affect your rankings and web traffic you get from search engines. You can help ensure the website loads quickly by keeping image sizes low (but still of good quality) and limiting the number of videos, widgets, images and social media sharing buttons embedded throughout the website. Remember, the lighter a web page is, the quicker it will load. If there are images and videos that are absolutely not relevant to your content, get rid of them.
Make Your Website Easy To Navigate | Actionable Web Design Tips
For a website to be engaging and easy to navigate, it must be well organized. A well structured website will improve the flow of information and help with client conversion. Case study after case study have shown that making a website easier to navigate considerably boosts its effectiveness. If your visitors can’t find your products, how are they supposed to make a purchase? Adding a search function to your website, in addition to the navigation bar at the top of each page, will also help prevent potential clients from looking elsewhere if they don’t instantly find what they are looking for.
Make Your Website Easy To Read | Actionable Web Design Tips
Most people just scan the web page rather than read it top to bottom, start to finish. Make your website easy to scan by using the “F” pattern — place your most important content across the top of the pages and down the left side. Use bold headlines and subheads to break long walls of text into readable chunks and make information easier to scan. Make sure your choice of font and font sizes are focused on readability rather than just visual appeal. Remember that people with different levels of vision could be visiting your website and try to be as inclusive as possible.
Provide Clear Calls To Action | Actionable Web Design Tips
A call to action refers to text on your website that invites visitors to do something. Clear calls to action get visitors to take the next step and go from just looking at your website to contacting your business, subscribing to your newsletter, or even making a purchase. This is an element on a website that interrupts the visitor’s experience to encourage an action you want them to perform. Having a big sale? Don’t just set up a banner that says “50% off all products.” Make it stand out and more compelling by saying “50% off all products, CLICK HERE to view them.”