Affordable Branding Guide | Branding On A Shoestring Made Easy! Stand Out And Grow Your Client Base Without Spending A Fortune!
Affordable Branding Guide | Many business owners mistakenly believe that branding is reserved for only the industry’s big shots. Not only that, but they also believe that branding is an overwhelming, time-consuming and expensive project that is typically handled once in the lifetime of the business. None of these could be any further from the truth. Branding is vitally important for any business, big or small, and no, it doesn’t require a multimillion-dollar budget. You too can build a solid brand for your business and differentiate yourself in the market even on a limited budget, as long as you’re willing to work a bit smarter, not necessarily harder!
But, what is branding in the first place? Your brand is one of your most powerful assets, and it’s not just your logo, slogan and design scheme; instead, it’s your customers’ total experience of your business. Your brand is in your promise, your business values, the nature of your business, the way you talk to your existing and potential clients both online and off, and even the wording you use when composing a tweet. It’s in the way you package your service and answer your phone. Your brand is the image of your business, and it needs to help your clients remember you better. Here’s what you need to know about branding your business!
Take Care Of The Basics | Affordable Branding Guide
Choosing the right name and creating a solid visual signature is vitally important. The logo you design will be the face of your business and it should help potential clients remember you easier. Keep in mind that just like you wouldn’t change the name of your business every few months or even years, you’ll want to make sure the logo you design lasts as long as you’re in business. Radically changing the logo or the name will confuse your potential clients and only alienate the existing ones that came to know and recognize your business.
Define Your Target Audience | Affordable Branding Guide
Clearly defining your target audience is the critical first step that will affect all of the other aspects of your branding strategy. It will not only affect the way you engage your potential clients in a conversation, but also your branding message, the platforms you use, and your overall visual image! So, don’t rely on thinking you know who your ideal client is, know who they are in terms of age, gender, location, and even financial status!
Be Unique | Affordable Branding Guide
In order to stand out in a crowded market, you need to be different! Chances are, you’re not the first one providing the service or the product in your area, so you need to take the time to figure out what it is that makes what you do unique! Are you offering the lowest prices? The highest quality? Or fastest turnaround? Whatever it is, you need to find a way to communicate to your potential clients why they should choose you over all the other businesses in your niche!
Find Your Voice | Affordable Branding Guide
What you say is important, but don’t overlook the importance of the way you say it! Contrary to what you might believe, the voice you use when engaging your clients will greatly affect the success of your efforts. This voice is the language, the tone, and even the personality you’ll use when communicating with your clients both online, whether it’s your website, via email or on social media, and in person. Some business owners take a much serious tone on their website, and use a laid-back voice on social media. This is a serious mistake, as it will only confuse your potential clients and make them start doubting your authenticity.
Ensure Visual Consistency | Affordable Branding Guide
A recent study found that in order for a person to remember a logo, they need to see it at least 5-8 times. In order to get that exposure, though, you’ll need to feature your logo on pretty much every piece of paper that leaves your office, but also online in your marketing and advertising efforts. To take it even a step further, you’ll want to set up templates and ensure all your materials look, feel and sound like they came from the same source, whether you’re using the same color throughout, the same fonts, or just your logo.
Keep Your Promises | Affordable Branding Guide
Keep in mind that your brand will have to talk the talk and walk the walk, so never lose sight of the product or the service you’re providing. Even the strongest brands will suffer the moment they start putting the money in front of their offerings, so keep working on your products, refining and improving them to stay ahead of the game! Although this is common sense, you’d be surprised how many small businesses tarnish relationships with their clients by failing to keep their promises. After all, satisfied clients who feel good about your business are your best source of referrals.
Keep Up With Social Media | Affordable Branding Guide
Social media is no longer optional for business, big or small. Even the biggest brands of our time are utilizing social media to boost brand awareness and client loyalty, so you shouldn’t be an exception. However, remember that you can’t be in all places at once. Pick one or two places where you can focus building your community, and invest your time and resources there. There’s no point in building a social media presence unless your potential clients are already there.