Affordable Business Branding | Must-Read Brand Building Tips For Small Business Owners
Affordable Business Branding | No matter how innovative your small business service or product is, you have to make potential clients aware of it before you can turn it into a success. Since your brand is an extension of your business and your marketing strategy, and can even affect how long you stay in business, it is vitally important that you come up with a viable branding plan so your ideal client will know about you and your products and services.
The benefits that a well-defined brand can bring are the same as when people fall in love with each other. When clients connect emotionally — because they share the same values and beliefs as your brand — it leads to better sales and brand differentiation. Big brands have a lot going for them – their logo is immediately recognizable, their products and packaging are familiar, and they often have entire branding teams working on their marketing outreach. However, your small business doesn’t have to be a world-famous household name in order to have a strong brand.
Create A Standout Logo | Affordable Business Branding
This is crucial to brand recognition and it’s important to get it right the first time, because changing your name and logo can be quite expensive and damaging down the road. Your logo and name should be easily recognizable and effectively communicate the nature and tone of your business as well as appeal to your target market. A good logo will go a long way. Unless you are able to design one on your own, which looks professional, you’ll have to find an expert to do it for you. Make sure you find the right designer to help you create an image that represents your business and lets people know what you and your company stand for.
Have A Professional Website | Affordable Business Branding
Although this might sound obvious, there are so many businesses that think they can get by without one. The truth is, in this day and age, you can’t. It simply doesn’t reflect well on you. When setting up your website, make sure it portrays your brand image, has a fresh, up-to-date design, and uses images and language that reflect who you are and what you stand for. If you’re known as a top notch photographer, for example, the last thing you want is a website designed 10 years ago.
Find Your Voice | Affordable Business Branding
What you say is important, but the way you say it counts as well. Your brand’s voice is the language and personality you and your employees will use to communicate your branding message and reach your potential clients and target audience. Not only does this voice deliver the essence of your branding message, but it also sets up an overall image for your company that extends past the message itself and makes you stand out for all the right reasons. Not sure what your voice should be? Look to other brands. What do they do that you’d like to do similarly? How do they engage and interact with you?
Be Consistent | Affordable Business Branding
Many small businesses mistakenly change their messaging depending on their intended audience. For example, a business owner might take a more serious tone on their website but a very lighthearted tone on their Facebook fan page. This will only confuse your existing and potential clients. For full effect, make sure that your brand is used consistently across all products, websites, press releases, letters, business cards and presentations. If it is produced by your business, for your business, brand it.
Be Reliable | Affordable Business Branding
Some companies stop focusing on offering outstanding products and services when they become successful. This is a very dangerous mistake. Letting your clients down by failing to live up to your own promises and brand standards can be especially harmful for small businesses that depend heavily on referrals. The foundation of brand loyalty lies in excellent service – a happy client is a loyal client. Even the strongest brand will suffer when it creates average or below average products or services.
Be Unique | Affordable Business Branding
When you are building your brand, you also have to remember that you are different from your competitors no matter how large or small they might be. Evaluate the competitive landscape, but don’t try to become the next somebody else. Your clients will appreciate individuality and authenticity. You have to be unique, and copycatting more established brands won’t do you or your business any favors.