Affordable Marketing Ideas | Make The Most Of A Small Business Budget: Marketing Tips To Fuel Growth

Affordable Marketing Ideas | Make The Most Of A Small Bus...

Affordable Marketing Ideas | Marketing is vitally important for the success of any business, big or small. It doesn’t matter how great the product or service you are offering is if nobody ever heard about it. Good news is that you don’t have to be a rocket scientist to be a great marketer. If you’re a small business owner or you just launched a new startup, you probably don’t have money to waste on expensive advertising like your bigger competitors can. To compete on the same level but with a limited budget, you will have to work smarter, not harder.

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As a small business owner, you may think it’s impossible to get the word out about what you do and get your products in front of your target audience. That’s a lousy excuse. Today, businesses have more ways places than ever before to market their products and services. And you don’t need tricks or gimmicks. Don’t have many bucks to spend on marketing your business? No worries – there are plenty of marketing strategies you can make use of that won’t blow your budget. Follow these proven, timeless tips and techniques to help get the word out about your business and watch it grow.

Know Your Audience | Affordable Marketing Ideas

The way you market your business will depend on your industry, clients and services you’re offering – one size definitely won’t fit all. You have to make sure you are targeting the right clients, so spend time researching your target audience, focus on the message you are trying to convey, and make sure it resonates with your ideal client. Understanding who your potential clients are, what makes them tick and what they really want and value, and of course staying in touch with them long after the sale, puts you ahead of the competition form the get-go.

Affordable Marketing Ideas | Make The Most Of A Small Bus...

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Network | Affordable Marketing Ideas

Networking is a much underestimated strategy, but one of the best way to market your business. Join local business groups and also ones that are specific to your industry. Word of mouth is still the best marketing tool, and who is better to talk about your business than you? One of the biggest myths in business is that you must have a large network if you want your networking efforts to be a success. In fact, you need just 5 or 10 people to begin with. So, don’t walk out the door without your business cards – you never know when you’ll run into someone who would be interested in what you have to offer!

Start Using Email Marketing NOW! | Affordable Marketing Ideas

Email marketing is incredibly cost effective and one of the most effective marketing tools available to small business owners. This is because it offers predictable results and costs little or nothing to use. Did you know that recipients of email marketing campaigns buy 28 percent more often than those who do not, and they order 44 percent more? Make sure you combine your email marketing campaigns with your other marketing efforts for maximum effect. For example, if you’re running a Facebook contest, boost the number of people participating by simply notifying your email subscribers.

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Affordable Marketing Ideas | Make The Most Of A Small Bus...

Start Taking Your Website Seriously | Affordable Marketing Ideas

Most small businesses are unaware that their website is capable of being a 24/7, lead generating or sales machine. Your website can generate high quality leads, phone calls and sales from interested potential clients, as long as you do it right. Invest in a modern website with a visually appealing color scheme and straightforward navigation. It will not only make your website more appealing and seamless to navigate, but will also portray the professionalism of your business. Your website is your shop window, so think about what it shows your clients. You should constantly be asking yourself if you have the best shop on the high street.

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Be Social Media Savvy | Affordable Marketing Ideas

Consumers today spend a considerable amount of time on social networks engaging not only with family and friends, but increasingly with brands as well. Businesses in a variety of categories from local shops to international brands are effectively building social media channels to generate buzz and build loyalty and engagement with their existing and potential clients. When you have a limited budget, be sure to utilize the social media as an alternative to traditional marketing tools. Many forms of social media such as Facebook and Twitter don’t charge and a small business would be foolish to miss this opportunity.

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