Affordable Marketing Solutions | Six Low-Cost Marketing Strategies For Your Photography Business That Work Like Crazy
Affordable Marketing Solutions | Running a photography business takes more than stunning pictures or a great portfolio. You need to be able to get your name and your pictures in front of the right people, whether it’s the event planners, photo editors, brides, new parents, or marketing professionals who commission photography. However, there’s good news: marketing your photography business does not have to be expensive or overwhelming.
Being able to market your services to attract customers is an absolutely vital part of running a business. The process is no different for professional or freelance photographers, so here are a few incredibly effective ways to reach out to the vast number of potential clients. Whether you’ve just hit the market or simply want to grow your reach, there’s a chance that there’s something new in here that could help you boost your business and grow your client base.
Networking Can Make Or Break Your Photography Business | Affordable Marketing Solutions
Networking is a powerful way to get your name out there and make connections with other business owners serving the similar audience that can lead to partnerships and referral business. However, you need to have a plan of what you would like to achieve, go prepared to chat up lots of new people and finally, have a plan for follow up after exchanging business cards. When meeting other business owners, remember to be personable – while they are entrepreneurs, they are people too!
Publish Testimonials | Affordable Marketing Solutions
Testimonials are an effective tool to hook new clients. For the most part, your past clients will make recommendations on their own terms, but you can still take advantage of the power of personal recommendations by publishing a selection of testimonials on your website. To get testimonials that pack a punch, and aren’t just an unoriginal phrase like “They were awesome,” send out a survey with leading questions in it. Create a list of questions to ask them after you deliver the pictures in order to get the testimonials you need to infuse your marketing pieces with extra effectiveness.
Give Back To The Community | Affordable Marketing Solutions
Contrary to what many photographers throughout the industry may believe, there are times when working for free can be really beneficial. This not only gets your name out there, but it helps you build relationships with other professionals who may want your services or refer you to people they know. Consider donating a session to a cause or a charity that is important to you. The possibilities here are endless.
Portfolio Website Is No Longer Optional | Affordable Marketing Solutions
It’s vitally important that you have a website that showcases the best of your work. It doesn’t have to be an extensive catalogue of every picture you took over the years; if anything, it should be a simple website that shows a balanced selection of your work. Create a gallery on your website, placing your work under clearly-defined categories. With the addition of your contact information and links to other websites such as social network profiles, you’ve got yourself a platform which can act as the first port of call for potential clients.
Set Up A Blog | Affordable Marketing Solutions
A blog is another effective way to engage with your audience what you are all about and what you offer. Your blog is essentially a blank canvas to express creative ideas, share anecdotes from your personal life, educate clients, share images and showcase products. For example, wedding photographers could put out a series on their blog with tips for brides for having better wedding photography, whereas portrait photographers may share tips about what to wear to a session. At the end of the day, a website is like a brochure, whereas a blog is like an ongoing conversation.
Take Advantage Of SEO | Affordable Marketing Solutions
A website isn’t going to do you much good if no one ever visits it – in other words, you need to optimize it for search engines first. SEO is not as complicated as it may seem at first. Google likes websites that have fresh content on a regular basis. Blog the outtakes from your assignments, blog about things that appeal to your ideal client, and feature vendors that have similar ideal clients as you. Just make sure to include keywords, relevant web page titles, descriptions and image ALT tags to give search engines a better idea of what your website is about and help potential clients find you.