Affordable Online Marketing Ideas | Break The Internet! The Photographer’s Guide To A Killer Online Marketing Strategy
Affordable Online Marketing Ideas | There’s no better marketing tool than a happy client singing your praises to their friends and family, no matter what your area of specialization is. However, client referrals will not be readily available at all times, especially if you’re just starting out in the industry and you’re still trying to build your client base. Luckily, there are things you can do to spread the word about the products and services you’re providing without using any tricks or gimmicks.
We get it, photography is one of the most saturated industries right now, and trying to stand out from the crowd of other shooters might feel frustrating and pretty much impossible if you don’t have thousands of dollars to invest in advertising. However, thanks to the world wide web, there are more platforms and tools photographers can use to promote their businesses than ever before, most of which are either completely free or more affordable than most traditional marketing tools. Choosing the right ones can be the most difficult part of the entire process, so in order to help you narrow down your choices, we gathered a list of the most effective, yet budget-friendly online marketing tools for photographers. Let’s dive right in!
Your Website Is Your Virtual Storefront | Affordable Online Marketing Ideas
In this digital day and age, having a website is not only required, but it’s vitally important for the success of your business. Long gone are the days when you had to schedule a meeting with a potential client to show them your portfolio, describe the process and answer all their questions. Today, your potential clients are doing their research online long before narrowing down their selection to a few photographers they decide to reach out to – which means your photography needs to be online! However, setting up any website won’t do you much good.
Back in the day when photographers carried around physical portfolios, they had a chance to explain each shot, point out the important details and sell their services. Today, however, your potential clients will be checking out your work from the comfort of their home, which means your portfolio website needs to do the talking (and selling) for you. If it doesn’t leave a good impression on your potential clients the moment they land there, they will abandon your website before it finishes loading and move on to another photography website without giving you a second thought.
Blogging Is A Photographer’s Ultimate Marketing Tool | Affordable Online Marketing Ideas
One of, if not the most effective marketing tools any photographer can have is ironically the most overlooked one – the blog. Even though the first thought that comes to mind of many photographers when they hear the word “blog” is a teenage girl rambling about her love for everything pumpkin spice, there’s no denying that the benefits of a regularly updated blog are practically endless. Not only is it a great way to showcase the other side of your creativity, but it’s also the best way to keep your visitors coming back for more. Think about it – photographers update their portfolios once or twice a year on average, which gives the visitors no reason to come back once they’re done checking out the portfolio.
By regularly updating the blog, your visitors will keep checking out your website for new content, and maybe even start spreading the word among their friends and family. In order to do that, you’ll want to come up with five or so industry-related topics and set up a realistic blogging schedule you can stick with. Not only will informative and entertaining content grab the attention of your potential clients, but it will also give you unique content to share throughout social media, which will help you stand out from the crowd of other photographers sharing the same content over and over again.
SEO Is Not A Bad Word | Affordable Online Marketing Ideas
SEO, or search engine optimization, can be challenging for any business owner, especially for photographers. Search engines scan pretty much every page on the Internet and index the text to serve Internet users the right results based on their search queries. The problem here is that search engines are not smart enough just yet to figure out what the images they stumble upon are all about, so they end up almost completely ignoring them. Needless to say, this poses a serious problem for photographers, as photography websites are image-heavy. So, if there’s not much text on your website for search engines to scan, what can you do?
This is another advantage of having a regularly updated blog – it hits several important marks when it comes to boosting your search engine rankings, as it will give you an opportunity to use your target keywords in an organic way. Stuffing your keywords throughout the website will only turn off your visitors, and is more likely to get penalized by search engines than rewarded with higher ranking. Another thing search engines pay attention to when ranking websites is how often they are updated. Again, a blog will allow you update your website on a regular basis and boost your search engine rankings in the process.
From social media to paid online advertising, the Internet provides modern photographers with endless marketing opportunities, and while trying to cover all of them would be absolutely futile, the guidelines we shared today will be the backbone of any effective marketing strategy and the very first step in becoming an online rockstar!