Affordable Photography Branding Ideas | Look Like A Million Bucks On A Dime – Essential Tips To Brand Your Photography Business On A Shoestring Budget
Affordable Photography Branding Ideas | Photography is more than just an industry – it’s an art form, so it’s no wonder that photographers are some of the most creative business owners out there. However, it can be a double-edged sword. We’ve all seen many photographers actually close down their businesses, simply because the didn’t feel like focusing on the business side of things. While you may be passionate about photography, and you may want to spend as much time on taking photos, you’re still a business owner, and there are certain things you’ll need to take care of if you want to keep your business afloat.
Branding is one of the most important business efforts, regardless the industry you’re a part of, but it’s especially important for photographers – photography is one of the most popular hobbies and career choices right now, which means your ability to stand out from the crowd is just as important as your ability to take stunning photos. At the end of the day, no matter how amazing your service or product is, no one will hear about it until you come up with an identity that is recognizable among the massive crowd of competitors. So, how do you go about branding your photography business? It’s not as difficult as it seems!
Define Your Target Audience | Affordable Photography Branding Ideas
You’ll never be able to create a brand that gets you noticed unless you know whose attention you’re trying to get, so before you do anything to brand your photography business, take some time to determine who exactly your ideal client is. It’s not just your brand that will be affected by this – every aspect of your business will be based on this seemingly simple decision, so make sure you get it right! Clearly define your ideal client in terms of age, gender, location, marital and even financial status, as well as any other aspect you think is important.
Define Your Brand! | Affordable Photography Branding Ideas
Who do you think you are? No, seriously, who do you think you are? In order to successfully brand your business, you need to know what type of a brand you’re trying to create. Starting a photography business was your dream, and it’s finally coming true, we’re not trying to take it away from you. However, you need to keep your target audience in mind, not just your personal preferences, and create a brand that will appeal to your potential clients.
To get started, choose 5-6 words that describe the style of your photography – is it fun, edgy or classic, couture, polished, romantic, modern or vintage, stylish or hyper-realistic? This will be the essence of your brand, so take as much time as you need to make sure you get it right. You are a part of an incredibly creative industry, and your brand is an ideal tool to show it.
Get Your First Impression Right! | Affordable Photography Branding Ideas
We live in a time of 6-second attention spans and first impressions, and there’s no denying that. Remember, your potential clients are being constantly bombarded with sales messages, marketing materials, and branded elements, and if you don’t leave a great first impression, they won’t be likely to give you or your business a second thought. If you think that your work will be making that crucial first impression, you’re actually overlooking one important thing – your potential clients will see your logo and hear the name of your business long before they get to check out your work.
There are two ways you can go when it comes to the name of your business – you can either use your own name for the name of your business, or come up with a new name. Either way you go, you’ll also want to have a logo professionally designed for you. Think of your brand as a person – your logo will be the face of your business, so it needs to be unique, memorable, and simple enough to adapt to pretty much any material or platform it’s being used on. We’re talking about the single most important point of recognition, so don’t use cheap templates so many photographers out there are already using. The last thing you want is to have your logo mistaken for a logo of a competitor, right?
Consistency Is Absolutely Everything | Affordable Photography Branding Ideas
All of your materials can and should convey the essence of your brand, from your website and the colors, fonts and images you use to set it up, to your logo, business card, and the tone of voice you use on social media. The goal here is to have your potential clients recognize your brand whether they find your Twitter profile, stumble upon your website, or see your business card in their desk drawer, and the only way to do it is through creativity and consistency.
Making sure all of your materials match your brand and communicate the essence of it is vitally important for the success of your photography business. After all, it’s been often said that in order to remember a logo, your potential clients have to see it five to seven times, and every time you use inconsistent branding, whether it’s a Facebook post ridden with typos or using an older version of your logo, you’re not only missing a chance to engage your ideal clients, but you’re risking confusing and alienating them.