Affordable Photography Marketing Guide | Surprisingly Effective Marketing Tips For Photographers On A Budget
Affordable Photography Marketing Guide | If you’re passionate about photography, you might be daydreaming about quitting your day job, doing an epic exit, slamming the door, and starting your own business without ever looking back. You’ve got what it takes, so what’s holding you back? Your friends and family are absolutely crazy about the photos you take, and you’re pretty confident in your skills, so the rest should fall into place, right? Not really! If it were that easy, every amateur photographer would be running a crazy successful photography business right now.
You’ve probably already seen many talented photographers start their business, struggle to make ends meet and keep their business afloat, only to close it down after a few months and go back to being a hobbyist. On the other hand, many other arguably less talented photographers seem to sail right by and turn their hobbies into epic brands and household names. Their secret? Simple: marketing! The good news is that setting up a solid marketing strategy that gets you noticed doesn’t have to be expensive or overwhelming! In fact, the only limit is your imagination, not your budget! To help you get started, we put together a list of the essential tips and tricks that don’t require a huge investment, yet work!
Eat Your Veggies And Do Your Homework | Affordable Photography Marketing Guide
When just starting a business, many photographers think they’ll be able to focus all of their attention on taking photos. After all, if you quit your day job, that means you’ll never get stuck behind a desk again. You’re free! Finally, the creative juices can flow. Well… Think again. The ability to take stunning photos is a great first step, but in order to to turn your hobby into a reliable source of income, you will need to work on the business side of things just as much. And that means doing some prep work long before you start promoting your business.
In order to grab the attention of your target audience, you need to know who they actually are. Trying to be everything to everyone will get you nowhere, so take some time to determine who your ideal client is and define them in terms of age, gender, location, education, and so on. The more specific you get, the better! This will affect every aspect of your business, so take as much time as you need. Once you define your client, think about the services and products you’ll be providing, and what it is that makes what you do different than anything already out there. In other words, you need to figure out who you want to do business with and find a way to communicate why they should give a darn about you and your photography business!
Content Marketing Is Absolutely Everything Right Now! | Affordable Photography Marketing Guide
Just a few years ago, pretty much the only option you had when it came to marketing your photography business was taking out an ad in your local newspapers or a couple of magazines. Nowadays, this is one of the least productive marketing tactics. Instead, more and more business owners are turning to online marketing, which is not only more affordable, but also more targeted. However, the rules are quite different – generic sales messages and cliched promised will never get you noticed. It might even turn off your potential clients.
So, what can you do? First, set up an effective website and start building your online presence. A portfolio website is a great first step, but it’s only that – a first step. To get yourself noticed, pay special attention to your content – from your website to your social media profiles. Share interesting, educational, and entertaining content, but keep in industry-related. This will help you establish yourself as a reliable source of information and an experienced industry leader. To take your content marketing to the next level, don’t just share the content you stumble on online – instead, create your own unique content!
Your Blog Is Your Ultimate Marketing Tool | Affordable Photography Marketing Guide
One of the best ways to create your own content is by setting up a blog on your website. This will allow you to write about funny situations you had behind the camera, share tips and tricks for better sessions, and even share a personal post or two to give your potential clients a chance to get to know you a bit better. This might not sound like an overly important element of your marketing strategy, but it will affect everything from search engine optimization to user experience your potential clients have on your website.
A regularly updated blog covers a few vital requirements for great search engine rankings: first, it gives you a chance to use your target keywords in an organic way and on a regular basis. However, the keywords aren’t the only thing search engines pay attention to – how often you update your website is also important. Photographers usually update their portfolios every 3-6 months, so blogging will allow you to publish new content on your website on a much more regular basis. This will also give your visitors a reason to keep coming back to your website, even if you do update your portfolio once or twice a year. And lastly, it will give you unique content to share on social media, which will make you stand out from the crowd of photographers sharing the same content over and over again.