Affordable Photography Marketing Hacks | How To Grow Your Photography Business – Powerful Marketing Tips For The Budget-Conscious Photographer
Affordable Photography Marketing Hacks | You can be the world’s most talented photographer, offer affordable prices, innovative services, and even set up a stunning website for your business, but if people never heard of you or your business, you’ll have a difficult time keeping your business afloat, let alone growing your client base. Sure, you might get booked occasionally by a friend or a family member, but in order to turn your passion for photography into a business success story, you’ll need to get the word out.
In other words, your ability to market your services is just as important as your talent – if not even more! We’ve all seen incredibly talented photographers fail to turn their talent into a profitable business, yet you’d be amazed how many photographers say they’d rather spend as much time focusing on creative side of photography and as little time as possible on “dull business side!” The “dull” side of running a photography business will oftentimes be the difference between success and failure, which is why you’ll definitely want to reconsider your stance! Plus, it doesn’t have to be dull or exhausting. Here’s how you can set up a marketing strategy that’s not only effective, but enjoyable as well!
Don’t Try To Make Everyone Happy | Affordable Photography Marketing Hacks
My favorite piece of advice I’ve received was not to try too hard to please everyone. The secret of happiness isn’t getting everyone to like you – the secret is to find your tribe! It turns out, the secret of business success is quite similar. While you may be tempted to target everyone with your marketing strategy, this is more likely to backfire than actually work. Your chances of everyone liking you, whether in your personal or professional life, are slim to nonexistent. Worry not – it’s not you! It’s the way things go, and there’s a way you can use this to your advantage!
Before you even think about starting to promote your photography business, you need to clearly define your target audience. In order to grab the attention of your potential clients, you need to know who they actually are. So, take some time to get to know your ideal client in terms of age, gender, location, finances, marital status, and even things unrelated to photography your potential clients have in common. Do your research and find the most effective marketing tools that will help you get on their radar. Once you figure all of this out, your marketing efforts will feel focused and will definitely help you accomplish your goals.
Having A Website Is No Longer Optional | Affordable Photography Marketing Hacks
No matter your marketing strategy, you will need a website. We live in a digital age and choosing not to set up a website for whatever reason is a luxury you can’t afford if you’re serious about your business. A professionally designed website will be the perfect addition to any strategy: it will make your work available to your potential clients 24/7, point them to your profiles on other platforms you’re using to promote your services, and provide them with everything they need to hire you. Keep in mind, though, that not all websites are created equal.
You’re marketing to the millennials, a generation that practically grew up online. If your website is using an outdated technology (like Flash, God forbid!), hasn’t been updated in months, or was set up using a generic template not optimized for mobile devices, it might end up doing more damage than good and turn off your potential clients, losing you business without you even realizing. This is exactly why we create fully custom, mobile-friendly website for all of our clients, and ensure seamless performance across different devices and operating systems.
Social Media Is Your Go-To Tool | Affordable Photography Marketing Hacks
Social media is one of the most powerful marketing tools available to the modern business owner – and the best part: it’s completely free. So, if you still think that the likes of Facebook and Twitter are just a passing fad created to distract the teens, you’re missing a vital business opportunity all successful businesses, big or small, are using to engage their potential clients and get the word out about their products and services. But don’t spread yourself too thin – figure out your ideal client’s 2-3 favorite networks, set up accounts there, create a schedule, and stick to it. The only thing worse than not having social media presence is setting up accounts and not updating them for weeks or months.
Get Other Business Owners To Promote Your Services | Affordable Photography Marketing Hacks
Of course, you’re not going to go to your direct competitors and ask them to send their clients your way – that’s just ridiculous. However, what you can do is form a network of business owners in your industry that are targeting the same audience, but are providing non-competing services and start a referral program. For example, if you’re a wedding photographer, you can approach wedding planners, caterers, venue owners, and even florists, and offer to include them in your list of favorite vendors that’s a part of your welcome package if they agree to send their clients your way. It’s a win-win situation!
And new clients aren’t the only benefit from having a referral network! By having other business owners recommend you and the services you’re providing, you will improve your reputation and your potential clients will see you as a connected, respected, industry leader.