Affordable Photography Marketing Ideas | How To Market Your Photography Business Like A Pro – Even On A Limited Budget
Affordable Photography Marketing Ideas | One of the biggest misconceptions among photographers launching their own businesses is that talent alone is enough to turn their passion for photography into a successful business. However, we’ve all seen countless talented photographers start a business only to close it down a few months down the road. And if you’re not prepared for the pitfalls that come with the startup stage, you might end up closing down your business as well. However, not all is that grim.
What it all comes down to is your ability to promote the services and products you’re providing. After all, there are many other shooters out there with comparable skills, and if you’re hoping to make a living doing only photography, you’ll need to figure out a way to stand out from the crowd and book those potential gigs. The good news is that it can be done even on a limited budget. Not sure how? We can help! We gathered some of the most effective, yet ridiculously affordable marketing tips that will turn your business idea into an epic success story!
Start Building Your Online Presence | Affordable Photography Marketing Ideas
If you haven’t already, you should definitely set up a website for your photography business. Granted, after the equipment, this will be one of the more expensive things you’ll need to sort out, but setting up a website is simply no longer optional, no matter the industry you’re in. Having a professionally designed website will give your potential clients the reassurance they need that they’re dealing with a professional, and it’s a great way to showcase some of the best examples of your work and let visitors see for themselves what you can do!
Social Media Is More Powerful Than You Think! | Affordable Photography Marketing Ideas
Now, this one won’t cost you a dime – the only requirement for a solid social media presence is your time. And you don’t even have to slave over it all day long; once everything is set up properly, you’ll need to spend 10-15 minutes a day to maintain your presence. However, before you get started, you’ll want to figure out where your ideal clients spend their time and find a way to get on their radar. Is it Pinterest? Instagram? Or even Google+? While you may have your own personal preferences, you need to figure out your ideal client’s favorite network, not your own!
After you set up profiles on the right social networks, you’ll want to engage your potential clients and get involved in the ongoing conversation. We get it, you just want to advertise your services and get out of there, but it’s called social media for a reason! Your goal here should be interesting content that grabs the attention of your potential clients, so share tips and tricks for great sessions, share your blog posts, as well as content you found around the Web. This will help you establish yourself as a reliable source of information and an industry expert.
Encourage Referrals | Affordable Photography Marketing Ideas
Many satisfied clients will be more than happy to recommend you to their friends and family, but there are also those that would be happy to do it if you asked them. Don’t rely on your clients going out of their way to send business your way! Instead, let them know just how much you appreciate referrals and offer them a referral gift for each client they send your way. Keep in mind, though, that it should be something with high perceived value, like a couple of free prints or a discount on their session. This will definitely motivate them to spread the word about your business, because, hey, everyone loves free stuff, right?
Set Up A Testimonial Page | Affordable Photography Marketing Ideas
A visitor lands on your website, goes through your work and is almost ready to book a session, but needs that little push to pick up the phone. So, where can they go? We live in a time of social validation, and hearing what great experience others had makes us want the same thing, which is why setting up a page for testimonials on your website is vitally important. As your clients to write down a quick testimonial saying how much they enjoyed working with them, and offer them an incentive for sharing it on social media. This will drive their friends and followers your way, and if you book even a single session out of it, it will be well worth the effort.
Don’t Forget About Other Business Owners | Affordable Photography Marketing Ideas
It’s not just your existing clients that appreciate a referral bonus – you can also consider approaching other business owners in your area. Now, while you probably don’t want to approach other photographers, you can set up a referral program with business owners that are targeting the same audience as you are, but are providing non-competing services. For example, you can approach venue owners if you’re in the wedding photography industry and offer them a few free shots of their venue for each client they send your way. They can recommend you to the brides they’re negotiating with, and you can return the favor. It’s a good old win-win situation right there!
Marketing doesn’t have to be time-consuming or expensive, if you’re willing to put in some effort into it. And while this might not be the ultimate and complete guide to fail-proof marketing, it’s a great place to start, whether you’re just starting out or you’ve been in the industry for some time now and want to shake up things a little.