Affordable Photography Marketing Tricks | Boost Your Photography Business With These Marketing Tips For Any Budget
Affordable Photography Marketing Tricks | The truth of the matter is that taking stunning pictures will get you only so far in today’s saturated photography industry. Unless your potential clients are aware of you and the services you’re providing, your talent alone won’t do you much good. This is why your marketing strategy is vitally important for the success of your business. Being smart with marketing ensures the success of your business by attracting new clients, and keeping the existing ones coming back.
Strapped for cash? No problem! Marketing your photography business doesn’t have to be expensive, nor time-consuming if you work smart. There are plenty of marketing tactics that you can work into your marketing strategy without breaking the bank, and you don’t even have to use cheap gimmicks to get on your potential client’s radar. We gathered some of the most effective marketing tricks photographers all over the world are using to stand out in a crowded market and book more gigs, so sit back and read on!
Welcome To The Digital Age | Affordable Photography Marketing Tricks
The Internet has become such an important part of our daily routines that you simply cannot afford not to have a solid online presence. We connect with friends and family, learn and shop online, so it shouldn’t be a surprise that the most important aspect of your marketing strategy should be the digital side! Needless to say, the foundation of your online presence will be your website – even though there are some photographers using Facebook and Instagram to promote their services, you’ll have a much better chance of standing out and building a reputation of a leading industry expert if your star with a website.
Even though social media will definitely be a vital element of your marketing strategy, your website will act as the central hub of your online presence where your potential clients can not only check out your work, but can also find out more about you and find the links to all the places around the web you’re using to promote your services. Keep in mind that you don’t need a complex platform – a simple website with contact details and best examples of your work will be enough to begin with. To take your website even a step further, consider setting up a blog that you can host on your website!
Blogging Is More Than Just A Hobby | Affordable Photography Marketing Tricks
The benefits of a regularly updated blog are pretty much endless, affecting everything from user experience to search engine rankings. We’re talking about photography websites here after all, so it’s no wonder that the opportunities for using the target keywords are few and far between, and by setting up a blog, you’ll have plenty of opportunities to use the keywords you want to rank high for and boost your rankings without paying SEO agencies.
However, it’s not only search engines that appreciate a regularly updated blog! If you come up with 5 topics to blog about that actually interest your potential clients, you’ll give them a reason to come back even after they’re done viewing your portfolio. And most importantly, it will give you unique and creative content you can share on social media and build a reputation of an industry expert!
Social Media Is More Than A Place To Share Your Blog Posts | Affordable Photography Marketing Tricks
While sharing your blog posts on social media is a great idea, keep in mind that it’s called social media for a reason! You need to find a way to join the conversation and engage your potential clients in an interesting and memorable way. When everything else fails, keep the 80-20 rule: 80% of the content should be engaging content you create or find throughout the web, while only 20% should be direct sales messages. At the end of the day, no one likes spammers that only share random links with their followers, and your potential clients are no different.
Don’t Forget Good, Old Face-To-Face Networking | Affordable Photography Marketing Tricks
Just like social media is absolutely crucial for the digital side of your marketing strategy, so is face-to-face networking critical for the overall success of your business. Get out there and meet not only potential clients but other business owners that target the same client base, but provide non-competing services. For example, if you’re marketing to brides-to-be, you should approach florists, wedding organizers, caterers, and even cake decorators. You’d be surprised how loyal to each other business owners can be once they really hit it off.
Reward Referrals | Affordable Photography Marketing Tricks
While many satisfied clients will be more than happy to recommend you to their friends and family, that doesn’t mean there’s nothing you can do to get the most out of the word-of-mouth marketing. Let you clients know how much you appreciate referrals, and even offer a reward for each new client they send your way. The goal is to find something with high perceived value that won’t cost you too much – for example, a couple of free prints to show your appreciation, or even a discount on the next session.
Start Working On Your Email List | Affordable Photography Marketing Tricks
If you haven’t already, you need to find a way to capture your potential clients’ email addresses, so consider setting up a newsletter signup box on your website. These people, even if they haven’t worked for you before, are willing to share with you their email address, which means they’re interested in your services, so remind them every once in a while about what you can do for them, but don’t go overboard. Send out newsletters only when you have something important to say, whether it’s a special holiday discount, an award, or you’ve included a new service in your packages.