Appealing Photography Logos | Put Your Best Foot Forward! Design Tips For Designing Photography Logos That Attract Clients
Appealing Photography Logos | Photography is an incredibly competitive industry, and there are many photographers out there with work just as good as yours, so you will want to find a way to stand out. This is where branding comes into play to help give you the advantage over your competition. When it comes to the business of photography, your brand covers pretty much everything that represents you and your business, including the way you dress, how you answer the phone, your business cards and your website, and even the paper your price sheets are printed on. And all of these are represented by one simple graphic: your logo.
Designing the right logo is an essential step of your branding strategy if you want to be taken seriously as a creative professional photographer. You have to make a strong statement and leave a mark about you and your portfolio with your simple and memorable logo. A logo is the main symbol of a business, and it is the backbone of a brand. Designing logos is really just like any other type of design work: in order to be professional you’ll have to pay attention to details. Even the greatest idea can be ruined by not thinking about simple things, and the following tips will help you to keep your concepts safe.
Use An Original Design | Appealing Photography Logos
Take a look what’s already out there, and try to come up with something different and unique. Do your competitors use solid, conservative shapes, or flashy graphics and fonts? Think about how you want to differentiate your logo from those of your competition. Chances are, if you decide to use a stock vector image, it is also being used by someone else somewhere in the world, so yours is no longer unique. Not only will original design make a more impressive statement about your photography business, but it’ll set you apart from others in your industry. Why not use a design that you actually thought up yourself rather than imitating what everyone else is doing?
Make It Clean And Functional | Appealing Photography Logos
Keep in mind that your logo should look just as good on a business card as on the side of a truck. A great logo is scalable, easy to reproduce, memorable and unique. When printed in small sizes, a complex design will lose detail and in some cases will look like a smudge or, worse, a mistake. The more detail you include in a logo, the more information the viewer has to process. Gradient, shadowing and embossing can look pretty on a computer screen, but they are hard to print on different materials. A simple logo design guarantees easy reproduction.
Logotype Or Symbol? Which Is The Right Logo For Your Brand | Appealing Photography Logos
A logo usually consists of two separate elements, a symbol and wordmark (also called a logotype). A new photography business cannot solely rely on just a symbol for representation. While there are some abstract logos, like the Chevron V’s or the Nike swoosh, that are instantly recognizable, that’s because they’ve been around forever. Unless you want to spend money to add the textual element to your design later on, get a logo that people can read.
Match Your Font Personalities | Appealing Photography Logos
If people can’t read your logo, it’s useless to have one. This sounds like obvious advice, but it’s easy to get caught in creating or distorting a font until it becomes illegible. First of all, find a font that is legible at many distances. This doesn’t mean if has to be boring. Your choice of font can have style, and be functional at the same time. Which style feels right for your business? A flowing script, or a vintage schoolhouse font for a bridal shop logo? Solid bold sans serif, or edgy and industrial for a manufacturing company logo? When in doubt: Don’t hesitate to turn to your friend Helvetica, a simple and beautifully crafted font that has been utilized by many large and established companies.
Make Sure It Works When The Color Is Removed | Appealing Photography Logos
Design your logo in black and white before adding any color. This way choices are made based on the shapes and you are not distracted by anything else. Every business owner will need to use their logo in only one color at one time or another, so you should test to see whether this would affect the logo’s identity. If you use color to help separate certain elements in the design, then the logo will look completely different when the color is removed. Choosing color should be your last decision, so starting your work in black and white is best.