Basic Branding Tips | Set Up Your Business For Success: The 5 Step Guide To Powerful Branding
Basic Branding Tips | Branding is the most important step a small business owner can take on their way to building a memorable and successful company. It is the process through which you build an identity and define a place for your business in its industry. There are more ways to build and destroy your company’s brand these days than ever. With so many social media networks in play – as well as the traditional ways of getting clients’ attention – businesses have to be more tuned in to the image they’re projecting in order to be successful.
Branding can be a tricky business. It’s one of those projects where you see a better return on investment with the more you invest. Since your brand is an extension of your business and how you market yourself, it is vitally important that you create a viable marketing plan so your ideal client will hear about you and your products and services. Here are some guidelines for building a strong brand that promotes your small business clearly and effectively in your industry, appeals to your target audience, and helps attract repeat business and referrals.
Know The Client | Basic Branding Tips
There’s no point in throwing the full weight of a business’ marketing might at the wall and seeing if anything sticks, as this strategy almost always fails. The most crucial work for successful branding happens long before a designer or agency is even hired: research, planning, analysis, and difficult decision making by the business owner. The secret to a successful branding project is well defined target audience. That means identifying an ideal client base and defining that market via segmentation.
Have A Great Logo | Basic Branding Tips
A strong brand is easily recognizable, and recognition starts with the logo of your business. Your logo should be memorable and able to communicate the nature and tone of your business, as well as appeal to your target audience. After all, it will appear on your business cards, letterhead, website, social networks, marketing materials, brochures, and pretty much everywhere in print and online to identify your business or your products and services.
Create A Distinct Voice | Basic Branding Tips
Your company’s voice is the language and personality you and your employees will use to deliver your branding message and engage with your potential clients. Successful brands speak with a unique voice, so try to create a voice for your company that conveys the nature of your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Think about the brands you like – what makes them unique and helps them stand out in your eyes? How do they communicate with you and other clients? What do you like about their voice?
Branding Should Be Consistent Across All Channels | Basic Branding Tips
In marketing, it’s all about consistent, appealing content that is repeated enough times across multiple media that the viewer starts to be influenced and engaged. To build and maintain a strong brand, every element of it should be as good as your product or service and you must be consistent in communicating your brand. This includes not only your company’s name, logo, overall aesthetic design, products and services, but also covers your marketing materials, website, content posted to social networks, etc. Design templates and create brand standards for your marketing materials to ensure consistency. Use the same color scheme, logo placement, look and feel throughout.
Keep Your Promises | Basic Branding Tips
Although this is may sound obvious, you’d be surprised how many small businesses destroy relationships with their client by failing to keep their promises. Happy clients who feel good about your business are your best source of referrals. Keep in mind that clients won’t return to you, or refer you to their friends and family if you don’t deliver on your brand promise. The foundation of brand loyalty lies in great service – a happy client is a loyal client. So make sure you aren’t making promises that you can’t keep.
It’s Not That Hard | Basic Branding Tips
These tips may seem to take a lot of effort. At the beginning of establishing and building your brand, you might have to do a little homework and worker harder. Once you get going, though, it gets easier, becomes almost a routine and more instinctive — as long as you know your market, trust your intuition, maintain consistency and are yourself.