Basic Web Design Principles | Do’s and Don’ts Of Designing A Website Your Business Deserves!
Basic Web Design Principles | Your website is one of the most effective and cost-efficient tools in your small businesses marketing toolbox. Setting up a website is a lot like showing up to a first date. That is to say: first impressions are crucial. A well organized and professionally designed website can make all the difference for the success of your business. It’s the simple, yet often overlooked things that affect whether a visitor sticks around or moves on to a competitor’s website.
Still think it is impossible for a small business to look BIG online? The fact you’re running a small business does not mean that your expectations when it comes to your website should be lowered – it’s quite the opposite, actually. 44% of consumers begin researching products they consider purchasing on a major search engine like Google or Bing, which means having a company website is absolutely vital to being found by nearly half of your potential clients. At its core, your website is a marketing tool. For many businesses, it’s even the only source of business. If designed well, it can be a major part of yours as well.
Quality Content Will Keep Your Visitors Engaged | Basic Web Design Principles
All the search engines scan websites content now – almost ignoring things like meta tags. The more content you have throughout your website, the more the search engines can scan – but there is more to it then that: your potential clients like content as well. Your job is to make sure that whatever copy you’re putting up on your website is well-organized, interesting, informative, and actually appeals to your target audience. Not taking care of things like the content of your website is a serious signal that you probably don’t care about other aspects of your business either.
Simplify The Navigation | Basic Web Design Principles
Case study after case study has proving that making a website easier to navigate considerably improves its effectiveness. Think about it – if your potential clients can’t find your products, how are they supposed to make a purchase? People are used to seeing navigation at the top, or on the left side of each page. Placing the navigation bar anywhere else would be like putting the contents page of the book randomly in the middle. Another thing to keep in mind is the more navigation options and links you add to the navigation bar, the sooner you will lose the potential client. Don’t leave it to the visitor to pick one of several menus and links, because they are more likely to give up and abandon your website altogether.
Incorporate Keywords | Basic Web Design Principles
Sure, you’re going to want help from the professional agencies and eventually you might even hire a SEO agency down the road, but search engine optimization is something you have to know about too. It has one of the highest returns on investment of all marketing strategies. In order for search engines to understand what your website all about, and better connect you to potential clients, you need to have your most important information included in your website. Make sure that each page has at least 200 or more words of relevant content sprinkled with the targeted keywords you want to rank high for to maximize search engine optimization.
Use Responsive Design | Basic Web Design Principles
This means that your website will automatically rearrange the layout to perfectly fit the screen size when viewed on mobile devices. It makes your website more readable and usable on mobile devices like smartphones and tablets. Mobile devices are accounting for a higher percentage of web traffic than ever before. In fact, some businesses, like Facebook, have more people viewing their websites via a mobile device than a desktop computer. If that’s not a reason good enough for you, this April Google introduced a new search algorithm which greatly prefers websites that are responsive or have a mobile version. If you don’t have a mobile-friendly website, then you probably already started seeing your search engine rankings take a dive.
Focus On Benefits, Not Features | Basic Web Design Principles
It’s not enough just to set up a website anymore – your website has to be focused on your potential client. After all, the website is there to serve them. Whether you like it or not, your potential clients don’t care about your business. All they want to know is what you can do for them, so focus on the benefits of your business, what you can do for them and how your products or services can add actual value, rather than just the features. This helps you engage your audience and spell out why your product or service is something they need!
Encourage Visitor Engagement | Basic Web Design Principles
Website visitors aren’t likely to work too hard to figure out how they can give you their business, and they shouldn’t have to. Every website should have an effective call to action that tells the visitors what to do next. This is an element on a website that interrupts the visitor’s experience to encourage an action. Include visible call-to-action buttons on your web pages so visitors can take the next step and convert to paying clients, newsletter subscribers, or contact you to schedule an appointment.