Basic Web Design Tips | Setting Up A Photography Website From Scratch? Here’s Everything You Need To Know!
Basic Web Design Tips | One of the requirements for a successful photography business is a great portfolio, and in this day and age, having a digital portfolio is pretty much expected, in addition to the printed portfolio. Portfolio websites are so effective, in fact, that many photographers choose to invest only in their digital portfolios, carrying iPads around instead of heavy portfolios. However, there are a few things you’ll need to keep in mind if you want to make sure your portfolio website actually gets you hired.
Your portfolio website will not only replace your printed portfolio – it will be your first impression. Think about it: your potential clients will be checking your website out long before they decide to reach out to you, and you need a website that will showcase your work and leave a memorable and lasting impression on them. So, in addition to the best examples of your work, what are some of the most important website elements that will turn your website into a powerful marketing tool? Read on to find out!
Contact Information Is Vital | Basic Web Design Tips
The ultimate goal of your website is to showcase your work and get you hired. However, if you don’t make it as easy as possible for your potential clients to reach out to you, they won’t try too hard to figure out how to contact you. This is why it’s best to include the most important contact details on each page throughout your website, whether it’s in the footer or the header.
You’ll also want to consider setting up a separate contact page where you can include additional contact information that couldn’t fit in the footer, as well as a contact form. Contact forms are great tools because they allow you to get more information from your potential clients, but it also allows them to reach out to you without leaving your website. They won’t have to copy your email address, leave your website, start their mail client and paste your email address. If there’s a contact form on your website, your potential clients can reach out to you and continue browsing your works without ever leaving your website.
Navigation Can Make Or Break A Website | Basic Web Design Tips
This goes for any type of a website, and it’s one of the most common causes of frustration online. People got used to seeing the navigation bar with the most important links at the top of each page, so give them that. Make it easy for your potential clients to focus on your works instead of trying to figure out how to get from one place to another. If your website is too difficult to navigate, instead of trying to figure out the navigation, your visitors are more likely to abandon your website, which is the last thing you need.
Stay Away From Flash | Basic Web Design Tips
Flash is a technology that was really popular a few years ago, as it allowed designers to set up interactive, animated websites. However, Flash websites nowadays take forever to load, and thanks to the dispute between Adobe and Apple, almost half the mobile devices out there won’t even display Flash content. However, it’s not only Apple that strongly dislikes Flash – Google almost ignores Flash websites, as there isn’t too much text to index, which in turn means your potential clients won’t be able to find your website. If you want a website that no one can find, Flash is the way to go. Otherwise, stay away from it.
Blog On A Regular Basis | Basic Web Design Tips
Creating original content on a daily or weekly basis can sound like a lot of work, but if you’re taking your website seriously, you can’t afford not to blog. Photography websites are notorious for the lack of text, which means there’s not much Google and other search engines can index, turning your website into a potential SEO nightmare. However, maintaining a blog will give you a great opportunity to include your target keywords throughout your website and boost your search engine rankings.
Having a regularly updated blog isn’t only good for search engines, it will also keep your visitors coming back for more! If you update your portfolio page every 3-6 months with new examples of your work, why would a visitor come back any time soon after viewing your portfolio? If you come up with 3-5 topics your target audience will find interesting, you can set up a schedule and start blogging the expert tips and tricks, or about the funny situations you encountered behind the camera. Your website is like a brochure, but a blog is a lot more like a conversation.
SEO Optimization Isn’t Optional | Basic Web Design Tips
SEO might sound intimidating if you’re setting up a website for the very first time. However, unlike what many SEO agencies will have you believe, you can do a lot to boost your search engine rankings and get your website noticed by potential clients. In addition to using your target keywords in your blog posts, you’ll also want to optimize every picture you upload to your website, using your keywords in ALT tags, as well as page titles and meta description to let Google know what your website is all about, but also what is presented in each picture. Remember, Google indexes websites using only the text, so you need to use every opportunity you get!