Beautiful Photography Websites | A Common-Sense Guide To Designing Photography Websites That WORK!
Beautiful Photography Websites | One of the most important steps on your way to success will be setting up a website for your photography business. It allows you to showcase your work to potential clients all around the world, which makes it a great business tool. However, if not done right, a website can actually be damaging your business without you even knowing it. At the end of the day, you’re marketing your services to the millennials – a generation constantly connected to the Internet, so if your website isn’t up to their expectations, they surely won’t reach out to you!
So, what is it that makes a website stand out for all the right reasons and do its job? Every industry has its own particular requirements, and the photography industry is no different. While you are a part of an incredibly creative industry and you want your website to be unique, there are still some things all effective portfolio websites have in common. Read on to find out what those things are!
Showcase Your Work | Beautiful Photography Websites
This is a photography website, after all, and you want to make sure it showcases the very best examples of your work. Don’t mistake your website for a cloud storage solution and dump absolutely every picture you ever took in there; instead, go through all of your works and carefully choose the examples that showcase your skills and unique creative vision. If you narrow down the selection of the images, your potential clients will only see the best examples without getting overwhelmed, and if they’re interested in seeing more, they can always reach out to you and schedule a meeting!
Keep Your Website Simple | Beautiful Photography Websites
Your website is a delivery mechanism, a showcase of your work – in other words, it should allow your work to take the center stage. Don’t overpower your portfolio pictures with flashy design elements; instead, keep the layout simple and pretty neutral. At the end of the day, if your visitors can’t stop raving about the design of your website, barely mentioning your work, you have a serious problem on your hands!
Another critical element of your website that is best kept simple is the navigation bar. People got used to seeing the navigation bar with the most important links at the top of each page, so don’t get too creative with it. You want to allow your visitors to focus on your work instead of trying to figure out how to get from one part of your website to another, so make the navigation as simple and intuitive as possible!
Make Contacting You As Easy As Possible | Beautiful Photography Websites
Another important goal of your portfolio website is to get you hired, which can only happen if your potential clients can get in touch with you, so make it really easy and intuitive. Include the most important contact information either in the header or the footer of each page, but also set up a separate contact page with a contact form that will allow your visitors to get in touch without even leaving your website. So, what’s most important? It will vary slightly from one photographer to another, but the most important contact details are typically your phone numberand email address.
SEO Is Not A Dirty Word! | Beautiful Photography Websites
Contrary to what some SEO agencies will have you believe, there are many things you can do on your own and without spending your entire budget to get on top of search engine results page! For starters, you’ll want to optimize each picture’s ALT tags when uploading it to your portfolio, and use your target keywords in page titles, as well as meta description. And of course, use the keywords in the actual website copy. However, photography websites are notorious for the lack of text, so what can you do about it? It’s easy – blog!
Blog About Things That Appeal To Your Target Audience | Beautiful Photography Websites
Having a regularly updated blog is definitely a SEO goldmine! It gives you a great opportunity to use your target keywords in an organic way, and Google loves regularly updated websites. However, it’s not only Google that will appreciate it – your visitors will enjoy it as well. Think about it: if you update your portfolio every 3-6 months, why would a visitor come back any time soon after viewing your entire portfolio? We got used to seeing new stuff every time we visit a website, so regularly updated blog will keep your visitors coming back for more.
In order to achieve that, you’ll want to figure out what it is that your potential clients are interested in and want to read about. For example, if you’re a portrait photographer, you can share tips on what to wear to a session, or if you’re a newborn photographer, you may want to share tips on how to keep the baby calm during the session. Share anecdotes behind the camera and interesting situations you had during shoots – photographers hold a great deal of trust, and a personal blog can help foster that trust. After all, they do say that a website is like a brochure, and a blog is like a conversation!
Contrast Is Everything | Beautiful Photography Websites
If you want your photography to truly pop, you’ll want to showcase your images against dark backgrounds, because it brings out the contrast in the images and make the colors appear more vivid. However, you’ll need to find a way to switch your blog the other way around – you want to have dark, preferably black text on a white background, as it is a lot easier on the eye than white text on a black background!