Beautiful Website Design | Introduction to User-Centered Design: Creating Meaningful Web Design
Beautiful Website Design | Building an effective website isn’t exactly a cakewalk; if you want to reach a respectable conversion rate, that is. Your goal is to help your visitors complete a task, and lower the leaks from your landing page. Over the past few years, however, we have gotten used to certain standards in web design. In order to leave a great impression on your potential clients, you have to create unique experiences that go beyond those of a plain, usable website.
Since the visitor of the page is the only one that actually clicks, and decides everything, user-centered design has become a standard approach for effective and profit-oriented web design. After all, if visitors can’t find, and use a feature, it might as well not exist. With such a strong, and necessary emphasis on user experience, the standards for usability, utility, and aesthetics have never been higher. Here are some essential tips for effective web design that can take you a long way in creating a website that is optimized, convertible, and actionable. Study, read, (re)read and print this page.
Identify Your Target Audience | Beautiful Website Design
As with everything in communications and marketing, designing a website that is tailored to your ideal client first requires identifying your target audience. Most businesses are clear on who they are targeting, but may not have considered all aspects of how potential clients will use their website. The crucial questions to ask when building a user-centered website are: Who are the visitors? What are the main functions that the potential client will need? What is the most intuitive way that the user could interact with my website?
Make Your Website Enjoyable To Use | Beautiful Website Design
Here’s the cold, hard truth: Most internet users have the attention span of a two year old kid. There is so much information, and so many choices on the internet that you have a VERY short window to grab a visitor’s interest before they leave your page, and go to the next most interesting link. If the navigation and website architecture aren’t intuitive, the number of question marks grows, and makes it harder for visitors to understand how the system works, or how to get from point A to point B. A simple structure, moderate visual clues, and easily recognizable links can help your visitors to find their path to their goal.
Remain Consistent | Beautiful Website Design
A vital concept to help the visitors maintain a sense of spatial orientation, and sanity, is to keep your website consistent. Picture this: Page titles are in Times New Roman, text on those pages are in Arial, navigation links are in Comic Sans (yes, some people still use it), and the sidebar is in Myriad. How ugly would that look? You can still occasionally come across a website that actually changes the location of its navigation bar, or sub-navigation links depending on what page you are on on their website. This is the equivalent of switching your car’s gas and brake pedals, depending on whether you are driving on the highway or a side road.
Focus On What’s Important | Beautiful Website Design
Are you designing a website for a business that sells one specific product? If so, make sure that’s the focus of the landing page. Studies have shown that a majority of people spend most of their time above the fold on web pages (what shows up on the screen without scrolling down). So if you want to boost the effectiveness of your website, have the most important content and call-to-action elements above the fold.
Make It Easy To Scan Your Pages | Beautiful Website Design
People will not spend a lot of time trying to figure out what your website is about, and what it has to offer. The most effective way to make sure you’re getting the right information out to your visitors is to make the page easy to scan. Don’t be afraid of the white space. Actually it’s really hard to overestimate the effect of white space. Not only does it help to reduce the cognitive load for the visitors, but it makes it a lot easier to understand and find the information presented on the screen.
Focus On Killer Copywriting | Beautiful Website Design
Words matter. Keep them short, sweet, and to the point. Choosing the right words for sign up buttons, page headings, navigation items, and calls to action can make the difference between 50% sign up rate, and a 90% sign up rate. Invest in quality over quantity: focus on writing fewer, but higher-quality pieces. If you’re currently writing three to five short posts on your blog, consider switching to one to two long form, more “meaty” posts.