Best Brand Strategies | 6 Expert Tips For Creating A Killer Brand Strategy
Best Brand Strategies | An effective brand strategy gives you a major edge in increasingly competitive markets. Large companies have the resources to hire creative agencies that build and manage their brands, but you don’t have to be a marketing genius to boost the visibility of your business and add value through branding. But what exactly does branding mean? Should it matter to a small business like yours?
A brand is the sum total of the experiences your existing and potential clients have with your business. Your brand lives in everyday interactions with your clients, the pictures you share, the status updates you post on social media, the content of your marketing materials, and in your blog posts. Every business owner sits down to think about their brand and how to showcase what they have to offer. There are some pitfalls to avoid, so following these simple tips will set you on your way to building a successful brand.
Get Your Name And Logo Right | Best Brand Strategies
It’s crucial to have many different ways to communicate your message and style to your potential clients, so you need to have both verbal and visual brand representations for your business. Your logo and name should be easily recognizable and reflect the nature and tone of your business as well as appeal to your target market. Anything that positively differentiates a business and its products is a good thing. Logos and slogans do just that. The names and logos of your business should convey the personality of your brands, what you stand for, the products you are offering, your target audience and the overall tone of your business.
Know What Makes You Different | Best Brand Strategies
Standing out means being different. If your brand is going to be strong, you have to be able to define what it is that makes what you do unique. What differentiates you from others in your niche? As a small business, you probably can’t compete on price. Instead, make sure you can communicate effectively how you add value to your customer’s life! As it’s been said: You don’t get paid for the work you do in an hour; you get paid for the VALUE you bring to that hour. How can you know your value if you don’t know who you are?
Have Great Products And Services | Best Brand Strategies
Word of mouth is often the best lead generator for a small business, so having outstanding products and services that people talk about is a vital part of your brand and why you are in business. Even the most outgoing and charming small business owner is not going to succeed in bringing clients back, unless the product or service they provide delivers and exceeds expectations. Some brands stop focusing on building great products and services when they become successful, but remember, even a strong brand will suffer when it starts selling average or below average products or services.
Have A Professional Website | Best Brand Strategies
It’s not just good enough to just have a website, you must communicate your brand image. If your known as a top notch photographer, the last thing you want is a website created 10 years ago. Official business websites act as virtual business cards, portals to engage clients and potential business partners, point of sales, and a way to communicate the latest news and information about the company. Of all the tips on this list, this is probably the most costly, but small business owners can minimize the cost by doing a little research and finding a website designer who charges a competitive rate.
Be Consistent | Best Brand Strategies
Many small businesses mistakenly change their messaging depending on their audience. For example, a company might take a more serious tone on their website but a very lighthearted tone on their Facebook fan page. This can confuse your existing and potential clients. Actively building your brand requires consistency. You have to repeatedly send the same messages, use the same visual elements and deliver the same positive outcomes for your clients. Create graphic standards and stick to them in every marketing material and on all areas of your website.
Find Your Voice | Best Brand Strategies
What you say is vital, but don’t ignore the way you say it. Your brand’s voice is the language and personality you and your employees will use to communicate your branding message and reach your clients. Speak to your clients with a consistent tone of voice. It will help reinforce the business’s character and clarify its offering so clients know exactly what to expect from your products or services.