Best Brochure Design Tips | Does Your Brochure Pass The Test – Or Is It Headed For The Trash?

Best Brochure Design Tips | Does Your Brochure Pass The...

Best Brochure Design Tips | If you’re planning to design a brochure to promote a sale or to announce a new product or service, you’re probably wondering what you can do to make sure you get a good response. One may think that a printed brochure isn’t necessary anymore in this digital era, but guess again. A well-designed brochure will remind your potential clients of the services you offer long after the meeting ends, and, more importantly, what sets you apart from the competition.

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A brochure should include design elements to grab the attention of your target audience and entice potential clients to probe deeper into the content by reading further about a topic or finding more information about your business. It builds credibility by communicating important messages about the value of your product or service. A well-designed brochure helps to build your brand, and positions you as an expert in the minds of potential clients and business partners.

Know Your Audience | Best Brochure Design Tips

A brochure that communicates effectively doesn’t happen by chance — it requires planning and foresight. Before you spend any time planning a brochure, make sure you understand your target audience. Why would they want to buy your product or hire you? What’s the most important thing you can do for them? It’s crucial that you know who you’re writing to because you want to use an appropriate language for the target audience and give them exactly what they want to know.

Best Brochure Design Tips | Does Your Brochure Pass The...

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Write A Compelling Headline | Best Brochure Design Tips

A strong headline is crucial. Your sales message has to appear in the top 2-3” of the front panel, and the headline should be repeated on the back panel. The headline on the front of your brochure should always include the interests and perceived problems of your targeted audience, and be followed by the solutions you are offering. Why bother taking the time to design a beautiful brochure if your audience only reads the front and then discards it?

Limit Your Fonts | Best Brochure Design Tips

You don’t need many fonts when you’re thinking of how to design a brochure – just a heading, subheading and body copy font. Cluttering your brochure with too many fonts will water down your message. And when choosing the fonts, look for options that are simple: the kind that feel easy on the eyes, that don’t make it hard to make out letters and aren’t so quirky or complex that they would distract the reader.

Pay Attention To Your Copy | Best Brochure Design Tips

Great copy is often the most undervalued element in brochure design. A lot of people don’t understand that copy has to be considered as part of the overall design concept. However, keep it short. You have probably heard dismal statistics about America’s shrinking attention span. Take your message and edit it down to the essential elements you have to communicate. If the reader needs more information, you can direct them to your address, phone number and website.

Select High-Quality Graphics | Best Brochure Design Tips

Nothing makes it harder to take a business seriously than amateurish graphics. Give your brochure a professional edge with high-quality, appealing images and graphics. Don’t overload your readers with to much information without giving them a visual bookmark, nor overload them with images to the extent where there isn’t any effective content marketing in the brochure. Draw up your brochure layout on a white piece of paper, play around until you are happy with the layout and make sure that the ratio of image to text is well balanced.

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Best Brochure Design Tips | Does Your Brochure Pass The...

Select The Right Paper | Best Brochure Design Tips

A firm brochure is the equivalent of a sturdy handshake; it promotes confidence and skills. The weight, texture and overall feel are some of the first things someone will notice about your brochure. However, make sure that you as for “vertical grain”, and we recommend not less than 80 lb. coated stock for a threefold, “four color” brochure. For rack cards, we recommend using a 10 pt. card stock.

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Ask For Action | Best Brochure Design Tips

Regardless of how you organize your brochure, there’s only one way to end it. Call to action. The primary purpose of a brochure is to move people to the next phase of the sales cycle. Do you want them to visit your web site? Pick up the phone and call for a free estimate? If you want your reader to respond include an 800 number, reply card, or some form of response mechanism.

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