Best Business Card Design | Call Me Maybe? How to Design A Business Card That Gets Noticed
Best Business Card Design | Your business card isn’t just a calling card, it’s a snapshot of your brand. Business cards tell a story, and can convey the essence of your business. A business card is a sales piece, a sort of mini ad for your company, and everything you stand for. It’s one of the most used tools of the business world, they are swapped on every occasion, and with so many business cards in the arena, it’s vital to have one that will stand out from the crowd. Making all that happen on a piece of paper that is only 3.5 inches wide and 2 inches deep is quite a challenge. But it can be done.
A memorable card helps you build a memorable brand. If you design a beautiful business card that is kept rather than thrown away, the brand will live on. In many cases, people will keep a well-designed business card even after copying the information — they may even give the card to a friend just to experience it. Yet too often, business cards are a missed chance to leave a great impression. There’s a good chance that if the look and quality of your card is flimsy or unprofessional, it will get thrown into the trash. Here are several suggestions to keep in mind before you design or redesign your business card.
Don’t Try To Be Too Clever | Best Business Card Design
The typical business card measures 3.5 by 2 inches with text usually written horizontally, or vertically. While most business cards are rectangular, square and oval cards are becoming more popular. When giving out business cards, you want to make sure that the person you give it to will actually keep it. While it is crucial to keep your card unique, you do want to be sure the card fits in a standard business card holder. A round card, for example, is quite memorable, but it definitely won’t fit in standard business-card holder devices.
Who, What, Where, Why | Best Business Card Design
It may sound obvious, but the first and most important thing to consider when creating your business card is the information you want to include. The main goal of a business card is to make it easy for people to reach you. Make sure your name, job title, and company name or logo are clearly displayed, as well as your website, email address, and phone number. You don’t have to provide a long list of products, or every single mailing address if your company has multiple locations. There is a very limited space on a business card, so by limiting the amount of information, your design will be simpler, cleaner, and much easier to read.
Make It Readable | Best Business Card Design
If you’ve got a lot of information to include, however, you may be tempted to scale down the size of your text. Be careful, as small text can appear readable on a computer screen, but turn into an illegible smudge when printed. Does your business card have a font size so small that you have to give out a magnifying glass in order for it to be read? You may be able to stuff more information onto the card with a small font, but what good is it if people can’t read it? Keep the company name or logo between 12 and 15 in point size, and contact details between 7 and 8 in point size.
Get Creative | Best Business Card Design
You want to make sure your business card is going to stand out and be remembered, particularly when exchanged at a networking event. It’s always a wise idea to add color, a fun design, or even a catchy phrase to make your card memorable. It’s also smart to keep your business cards in line with the rest of your company’s branding and marketing material. If you have company colors, use them. Bright colors – when used right – can make a business card stand out, and look distinctive. This tactic is often used by design and creative companies, with the goal of looking fresh, exciting and unique. However, try to pick complementary colors – clashing colors can look tasteless, and unprofessional on a business card.
Use Both Sides Of Your Card | Best Business Card Design
How often will people see the back of your business card? Traditional card storage devices assume the back side is empty. If all of the above information fits nicely on one side (without looking cluttered, and without the font being too small) use the other side to communicate other non-critical information, or maybe a valuable offer, like a coupon, or a discount. This is where you can make your card stand out from the rest. If you do include something on the back side, make sure the information is of a supplemental nature.