Best Business Card Ideas | How To Design A Business Card That Works For You
Best Business Card Ideas | Many people overlook the benefits of having a professionally designed business card that accurately conveys their brand image, yet this small piece of paper can be a powerful part of any stationery package. Business cards aren’t just for giving people your contact information; they also spark conversations and spur relationships. But no matter how you use your business card, it won’t be the marketing workhorse it should be unless it looks professional, is easy to read, and helps existing and potential clients remember what you’re offering and why they should buy it from you.
The humble business card can boast some incredible results in promoting your business, if you design it with care. Since your card will stay behind long after your meeting’s over, think of your business cards as your unsung sales force; they have to reflect your company and your product the way you would. Savvy, well-connected business owners never go anywhere without a pile of effectively designed business cards in their wallet or purse, but what exactly constitutes an effective business card design? These tips should give you some guidelines when designing your own business card.
Good Design Principles | Best Business Card Ideas
Business cards are typically just 3.5″ x 2″, so you don’t have too much space to work with. Don’t make your logo too big, don’t make the font too small to be comfortably read, and don’t be afraid to use white space. While business cards should promote your brand identity, they shouldn’t be confused with brochures. You might be tempted to use an unusual material for your business card. While this will definitely be memorable, bear in mind the practicality of your chosen medium.
Brand | Best Business Card Ideas
It is crucial that your business card is consistent with your other branded materials. This helps to reinforce your brands, helping potential clients remember you and your company better. Whether your logo is an image with words or just logo type, add it to your business card in a prominent location. Ideally, it should be the only image on your business card, so that it doesn’t take the attention away from the symbol of your brand. If you have bright colors in your image or logo, use black or other bright colors that work with it. If your colors are muted, earthy or pastel, stick to that scheme with the other colors.
The Right Information | Best Business Card Ideas
It may sound obvious, but the most important thing to think about when designing your business card is the information you want to communicate. What’s most important? Your name certainly has to be there, along with the name of your company (via your logo), your phone number and your e-mail address. Always include your website address. This can be one of the best ways to build a relationship with your potential clients, enabling them to find out more about your offer.
Readability | Best Business Card Ideas
Business cards are small and because of that it’s vital to include the most essential information about your company, rather than trying to stuff every last detail into such a tight space. Too many words will require you to shrink the size of your words, which makes it difficult for potential clients to correctly note contact information. As a general rule of thumb, don’t go smaller than 8pt. Also, don’t forget about the font itself: keep it professional and elegant – don’t be tempted to use Comic Sans, or a detailed calligraphic font which is impossible to decipher.
Call to Action | Best Business Card Ideas
Make sure that it is clear what you do. Use a tag line which states clearly why people should do business with you – what solution do you offer? Alternatively, include a short bulleted list of your services and products. While we do recommend keeping your business card simple and streamlined, that doesn’t mean you can’t use some valuable real estate for a special offer or other call to action. Write a short message that offers a discount, directs the potential client to your website, or gives a tip that will be relevant and useful to the reader.
Proofread | Best Business Card Ideas
Before sending your business card design off to the printer, proofread the card for grammatical errors, make sure that all images and text are within the designated print area and that you have included your logo and contact information. Typos and wrong numbers are easy to miss and can land your business card and your chances for a sale in the trash.