Best Business Card Tips | Your Business Card Is A Billboard For Your Brand! What Does It Say?
Best Business Card Tips | It has long been recognized that one of the most effective tools a business owner can have is a business card. It will represent your business, so it has to look professional, as the design and message will ultimately affect whether it gets thrown in the trash, or filed for later use. Even though the digital wave has taken over our lives, a well-designed business card still stays an incredibly powerful tool! It represents who you are, which is why it should be created with great care!
Image is everything, and your business card is a visual representation of you and your entire business. It can have heavy impact on your potential client’s decision making process. Whether you’re attending a networking event, hosting a seminar, or meeting a potential client for the first time, a well-designed business card is a necessity. Before designing your card, you should think about your industry, target audience, and the personality of your brand. Here are some of the best business card tips to get you started!
Information | Best Business Card Tips
Your existing or potential clients should have as many ways as possible to reach you based on their preference. The main goal of a business card is to make it simple for people to contact you, so make sure you include all the contact information that is absolutely necessary. What’s most important? Your name definitely needs to be there, along with the name of your company, your phone number, and your e-mail address. Space permitting, you can also include your physical address, fax number, cell-phone number, and company website address, if desired.
Brand | Best Business Card Tips
A business card conveys your brand with brand elements such as logo, colors and fonts. Your business name is not enough. Make sure you add a short statement or a slogan describing the products you offer. This way the person you give the card to will know what you can offer them even before contacting you. It is imperative that your business card is consistent with your other branded materials. This helps to reinforce your brand, and helps your clients remember you and your brand better. Include a logo, picture, company colors, or an image that you will use consistently on all of your marketing materials – start building your brand!
Size | Best Business Card Tips
If you’ve ever thought about making your business cards larger, smaller, or even a fancy die cut to stand out from the crowd, there are advantages and disadvantages to keep in mind. The typical business card size is 3.5” x 2”, meaning wallets and business card holders are designed to accommodate this size. There are things you can do to a 3.5″ x 2″ card to differentiate yourself (e.g., rounded corners), but going with an unusual shape can be tricky. A round card, for example, is really memorable, but it definitely won’t fit in standard business-card holders. So it’s best to design a card that stands out, while fitting within those dimensions.
Paper | Best Business Card Tips
Consider the thickness of your business card. Thicker cards tend to feel more expensive – making your business appear more professional. You need your business card to be sturdy, so it doesn’t get dented or torn in your wallet or business card holder. Just like a flimsy handshake doesn’t leave a good impression; neither does a flimsy business card. You might be tempted to use an unusual material for your business card, and while this may be memorable, consider the practicality of your chosen material. Many times, people will make notes on business cards to help them remember the person that gave it to them.
Design | Best Business Card Tips
The business card design itself must present both your contact information and brand elements on a very small space. So it is best to keep the design clean and organized. You want to make sure your business card is going to stand out and be remembered, particularly when exchanging at a networking event. It’s always a good idea to use color, a fun design, or even a catchy phrase to make the card memorable.
Having a strong, yet simple and easy to read business card design will present you as someone who is professional, savvy and tasteful—someone that is enjoyable to do business with. So before you begin your quest for the perfect business card design, keep these five tips in mind: information, brand, size, paper and design.