Best Business Growth Tips | Want More Clients, More Profits, And A Photography Business That Runs On Your Terms? Here’s How
Best Business Growth Tips | There are many things that you have to think about when launching a photography business, such as finding your niche, coming up with a name for your business, or buying the equipment you need. In some ways, those are the easy tasks, since you are in full control. However, when hiring a photographer, most people look for the whole package: Your photography talent + your business expertise + your people skills. That said, if your dream is to turn your photography hobby into a business, you will have to become a savvy entrepreneur.
Building a successful photography business takes tons of time, dedication and hard work. There’s a difference between being a photographer and running your own successful business. And, no, the two are not going to happen by accident. Ready to run a business first and be a photographer second? Hope so! So, what can you do yourself, every day or on every shoot to help boost your business and build up a larger, happier client base? There are a few things that can help you get there more quickly.
Understand Your Market | Best Business Growth Tips
Every photographer has to determine his target clients and figure out how to get their attention. Many photographers, particularly younger ones, fail to do this and end up being too general in focus. You can’t every niche, so decide whether you want to do stock photography, weddings, or take pictures of newborns. Once you define your target audience, find out where they are and get on their radar. By knowing who your ideal client is and what they love — especially those things that don’t relate to photography at all — you can more easily get their attention and draw in their business.
Create A Photography Website | Best Business Growth Tips
Because so much advertising happens online, a regularly updated website that can be found easily is vitally important. Everything is online these days, and your photography business should definitely not be the exception to this hard-and-fast rule. Setting up your own photography website is a proven and affordable way to get additional exposure for your new business. Have a clean, professionally designed website with examples of your best work. Better to have 12 great shots than 80 mediocre ones. Your portfolio is as strong as your weakest picture.
Encourage Referrals | Best Business Growth Tips
Remember that your most important clients are your past clients. Treat them right and they’ll be your best sales force. Give all your clients a set of wallets with their order to use as referral cards, or pick your favorite picture from the session, put your contact information on the back to get the word out about your business. Get written referrals from clients, and add a ‘testimonials’ page to your website. Never ignore the importance of using your past, successful referrals to establish a series of testimonials that acts as a continual marketing machine. Word of mouth is the best advertising!
Establish A Pricing Strategy | Best Business Growth Tips
Setting your prices just right can mean the difference between success and failure in the photography industry. Contrary to popular belief among photographers, you shouldn’t overcharge for your work based on the myth that charging too little will make you appear like an amateur. On the other hand, if you are consistently under-charging for your services, you’re essentially leaving money on the table that could help you avoid the financial stress that you have in your life or provide extra income for things like family vacations or the gear you want.
Hand Out Business Cards | Best Business Growth Tips
In this day and age of Internet-everything, it can be easy to forget about the good, old paper tools like the business card. That can be a serious mistake for any business owner, particularly for a new photographer on a limited budget. This sounds like a no-brainer, but you’d be surprised just how many photographers either don’t have business cards, or don’t hand them out. You see, handing out business cards is one of the most tried, tested and proven marketing strategies, no matter what day and age we live in.
Boost Your Social Presence | Best Business Growth Tips
Social media is the hottest tool for self-promotion on the Internet today, and you’d be a fool to miss out on it. Twitter, Facebook, Instagram, Google+… do it all, and do it often. Share your work, support other photographers whose work you like and be generous with your information. Tweet links to your portfolio; if you have a photography blog on your professional site, tweet links to new blog posts. Share links about photography on your business’ very own Facebook page, just to draw attention to your expertise in this niche.